Bluetooth Marketing Blog » mobile marketing

Using Text Messaging to Market Your Website – by Maryam Piracha

bluetooth marketing — Thu, 09 Oct 2008 15:10:21 +0000

In Spring 2004, Fox’s popular reality TV show American Idol teamed up with AT&T to allow viewers to vote by text-messaging their favorite contestant’s number and earning a chance to win an all-expenses paid trip to New York or Beverly Hills with nine of their friends. 7.5 million votes were cast with this system, and the prizes were only available to AT&T Wireless subscribers thus benefiting both parties while simultaneously providing an incentive for viewers to vote.

Text messaging is increasingly catching hold in the marketing industry with far-and-wide companies adopting this ploy to attract customers.

MMA (the Mobile Marketing Association) reports that in 2004, there existed 165 million mobile users and 2.5 billion text messages were sent each month. The US is now the second largest mobile consumer, after China and the figures have since quadrupled.

So what exactly is the advantage of mobile marketing? The mobile is the only truly personal medium – it is always held, and it’s always on which means that it doesn’t face the restriction conventional media like TV, emails/newsletters and print media do.

Currently many mobile marketers make use of the convenient “short codes” which are specialised, unique 5-letter digits consumers use to avail certain offers instead of punching in the standard 10-digits. So if you have a special offer available on your website, you can add in a special message for mobile consumers stating a short code to avail the offer, or become eligible for a draw, avail subsidised coupons or even get a free quote on a service you provide. Due to the fact that that virtually everyone in the US, and at this point, in the world owns a cellphone, the scope for text marketing is enormous.

In order to effectively market your website via text messaging, you must keep the message short and simple but keeping that fun factor present. In the above example, Fox merged text messaging with a conventional media ie the television. By using this method in conjunction with the products you sell, or the information you provide can boost sales and bring traffic to your website.

A simple, eye catching message can lure in a potential client to asking for more information available on your website.

For instance, if you own and operate a travel website, and are offering a subsidised rate on all flights from a certain destination, sending out text messages to consumers in that specific location will bring in revenue and traffic to your website.

Aside from the enormous marketing potential text messaging offers, it’s feasibility and price are far better than its conventional counterparts. The cost per contact for traditional media e.g direct mail is $1 compared to the $0.15 it takes for mobile marketing. Not to mention the fact that buying and sending an SMS is less than the cost of a stamp and there are no production costs which traditional media is prone to. The ROI for mobile marketing is much higher than other mediums, for instance direct mail which incurs the cost of list rental, postage, envelops and printed letters and at the end of the day, not being entirely sure whether or not the message has come across to the intended recipients.

With mobile marketing, you know exactly where the message is going and grants you with better control. Not to mention the fact that your message can be used with your existing website, by offering the consumer a teaser to what you’re selling.

The MMA provides a list of guidelines which it asks all companies engaging in this medium to adhere to:
* Choice: Mobile marketing is only available to those consumers who opt-in to see it.
* Control: Consumers who opt-in must have an easy opt-out option to disengage from any offers.
* Constraints: Consumers must be allowed to set a limit on the amount of messages they receive from a certain corporation.
* Consideration: Consumers must be able to perceive a value in any service offered.
* Confidentiality: Privacy policies must be in place between the carrier and the brand.
* Customisation: Analytical tools will allow marketers to optimise relevance, ROI and message volume to the consumer.

In conclusion, mobile marketing in the form of text messaging boasts enormous potential for existing corporations, start-up businesses and anyone who has creativity and a product to sell just got an easier, efficient, and more personalised advertising platform.

By using this medium effectively, it can not only boost sales but traffic as well driving a host of consumers to your website and products, but be careful not to spam users and always provide an opt-in and opt-out option.

Timing too is an important consideration and messages shouldn’t be arriving in a consumer’s inbox at 12 midnight!

All-in-all, text messaging is fast gaining popularity as something to include in your overall marketing strategy.

Working background in the fields of Information Technology and Computer Science. I’ve worked as a web developer and programmer in the relevant areas of e-commerce, C, Java, PHP, C, ASP, JSP, C. I have also dealt with SEO, Computer Security, multimedia and graphics as well as database development. Currently a Technology Analyst for DotDNA.

Third Channel Communications Briefs Chinese Delegation on Mobile Hollywood Content Future – by Beverly Macy

bluetooth marketing — Wed, 08 Oct 2008 05:48:37 +0000

The first channel was the TV, the second channel was the Internet, and the Third Channel is the cell phone. Hollywood, CA (PRWEB) July 15, 2005 — Third Channel Communications briefed a delegation of 36 officials from the Chongqing and Yanghou provinces and Chongqing Telecommunications Corporation on the future of Hollywood mobile content distribution in China at UCLA earlier this week. China’s relatively new membership in WTO makes the country especially interested in economic development and trade issues. With this historic meeting, Third Channel is positioned to open the door to the world’s largest market. “The demand from China for American and Western content is immense as 3G phones become the standard in China,” says Han Feng, Director, Chongqing Telecommunications Corporation. Chongqing and Yanghou provinces are undergoing enormous population and economic growth as massive public works and infrastructure development continue in both regions. “They came to us for our award-winning capabilities in international branding and advertising and the importance of a brand in the Chinese market,” says Terry Balagia, Managing Partner of Third Channel. “The 2008 Olympics will put China on the radar of every major brand and advertiser in the world. Third Channel is uniquely equipped to bring branding to the world’s largest market via the cell phone.” The company is currently discussing long-term agreements with the delegation to add to its mobile content distribution agreements with entertainment portals in India and Southeast Asia. Interested brands, marketers, and content owners are encouraged to contact Third Channel for representation. About Third Channel Communications: Hollywood-based Third Channel Communications is a category-first mobile marketing advertising agency that brings traditional advertising disciplines to the fast growing mobile marketing space. The company is a premiere provider of mobile marketing and communications solutions that extend the message beyond traditional channels directly into the hands of consumers. A four-time CLIO winner, Terry Balagia, started his career in New York at agencies including McCann Erickson, Campbell-Mithune-Esty and Grey Advertising. Prior to co-founding Third Channel Communications, Terry was named senior VP of creative marketing for Fox Broadcasting Company in 2003. Mr. Balagia moved to Fox from D’Arcy, Masius, Benton & Bowles, where he was senior VP and executive creative director. While at D’Arcy, Balagia’s tenure included campaigns for Activision, Sonicare, Chandron Winery and Blue Cross. His resume includes a stint at Saatchi & Saatchi Advertising, serving as creative director on the firm’s Toyota of North America account. He also was executive creative director of Saatchi/Canada, handling the company’s nationwide offices. Beverly W. Macy is a seasoned executive in both rapidly growing and mature companies. Prior to co-founding Third Channel Communications she was Managing Partner of Y&M Partners LLC, a strategic advisory company serving the healthcare, entertainment, and emerging technology industries. Previously, she successfully positioned an emerging Internet technology company for merger with a leading global telecommunications company and also facilitated the acquisition of an entertainment company at the height of its growth. Macy spent 14 years at Xerox Corporation in global sales and marketing and began her career at Wang Laboratories in software development. She teaches Competitive Marketing and Strategy at UCLA.

The TAGGG Mobile Media Network Rocks with Grady – by Keith Bilous

bluetooth marketing — Wed, 24 Sep 2008 21:46:19 +0000

TAGGERS were invited via text messaging to join-in on an exclusive live performance by Warner Music Recording artist “Grady” at Lonestar Harley-Davidson dealership today. The result? Voracious rumbles of Harley’s combined with some good ‘ol rock’n roll drew hundreds of Grady fans, setting the stage for yet another successful TAGGG Flash Event sponsored by MTS Mobility. (PRWEB) November 3, 2005 — Winnipeg, MB – TAGGERS were invited via text messaging to join-in on an exclusive live performance by Warner Music Recording artist “Grady” at Lonestar Harley-Davidson dealership today. The result? Voracious rumbles of Harley’s combined with some good ‘ol rock’n roll drew hundreds of Grady fans, setting the stage for yet another successful TAGGG Flash Event sponsored by MTS Mobility. Mike McComb, General Manager of Lonestart says the TAGGG Mobile Network filled the dealership up instantly. “It showed me a new and innovative way to reach out to an audience. I was amazed at the level of response it has achieved for this event alone. Keith Bilous, President of Captive Interactive says the key to the TAGGG events is their element of spontaneity and immediacy. ”Our goal is to create an instant Flash-Mob type event, where by people spontaneously gather at a location to receive exclusive offers and content. It’s exciting for the participant and ideal for the marketer because of the targeted and experiential marketing elements.” The TAGGG Mobile Media Network was launched on June 1st, 2005 by leading mobile marketing company, Captive Interactive. Consumers can play TAGGG in one of three ways: 1) they text the word HELLO to the TAGGG short code 82444 and qualify for instant prizes 2) they hear about special events and offers from TAGGG sponsors and text 82444 to participate or 3) they use TAGGG on Demand for instant coupons and information. About Captive Interactive – www.captiveinteractive.com Captive Interactive is a mobile marketing company delivering mobile media solutions to captive audiences. Specialized in creating one-of-a-kind mobile marketing experiences, Captive Interactive’s solutions include the TAGGG Mobile Network (www.taggg.ca) and a text-to-screen messaging platform called Impulse. The company is privately owned and delivers services throughout North America and the UK with partnering company Neo One (www.neoone.com). Contact: Keith Bilous, President Captive Interactive (204) 480-0487 or (204) 955-6666

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bluetooth marketing — Fri, 19 Sep 2008 20:41:01 +0000

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OTAir Launches New TXTfind Mobile Phone Game – by James Washok

bluetooth marketing — Wed, 10 Sep 2008 14:39:33 +0000

OTAir, a national mobile text message marketing firm, launched a new and exciting text-based word search game, called TXTfind. Played daily on a subscriber’;s cell phone, the game provides a quick, innovative and challenging way to exercise the mind. Additionally, businesses can reach the TXTfind audience by sponsoring the game. Richmond, VA (PRWEB) April 12, 2006 — OTAir, a national mobile marketing and media firm specializing in text message marketing, announced today the launch of their new and exciting text-based word search game, TXTfind, using innovative cell phone messaging technology. The daily game service, TXTfind, sends subscribers a message containing the day’s puzzle, which includes a crossword style clue and a string of seemingly random characters. Users search the string for the answer that matches the clue and then text their answer back to the short code 68247 (OTAIR). “TXTfind is a simple and fun way for users to play text message based games on their cell phone,” says Jim Washok, co-founder of OTAir. “TXTfind is exciting, challenging, and allows users to explore unique new ways to exercise their mind using stimulating, cutting edge technology.” Every morning, subscribers to TXTfind receive the day’s clue, along with instructions on how to play. Players then search the characters for the answer entered either forwards or backwards and must respond to OTAir by midnight. After texting back an answer to 68247 (OTAIR), participants immediately receive a text message revealing the correct answer and introducing the day’s sponsor. For example, TXTfind subscribers received today, April 12th: "OTAir.com TXTfind 04/12: ‘;yummy’; tagging web site w/o the periods: slpeiopcaoldlwnaqgooglcpssuoiciledigxeqpdslpslashdtoencandy – Text TFA space & answer to 68247" Sponsorships for each day’s clue are available from OTAir, and provide a unique opportunity for businesses and advertisers to reach out to a younger demographic. “Daily or weekly sponsorships for TXTfind are an effective and inexpensive way to help create brand awareness or reach a technologically savvy set of consumers,” explains Washok. To start playing TXTfind, any cell phone user can text “TXTfind” to 68247. They will receive a message asking them to text “TFPLAY” to confirm their acceptance of the $2.99 per month subscription billed by their wireless carrier. Answers are submitted to the system each day by texting “TFA” space then the answer to 68247, such as “TFA expedite”. Texting “TFHELP” provides assistance and cancellation info; and, “TFEND” cancels the person’s subscription. OTAir is currently developing other similar games for the interactive messaging medium. A rewards program for participation and extra points for correct answers will also be added this summer. Points will be redeemable for sponsored prizes. For more information about TXTfind, OTAir, or mobile marketing opportunities, text “OTAIR” to 68247 or visit www.otair.com. About OTAir LLC OTAir is a Richmond, VA based mobile marketing and media firm specializing in text message marketing. OTAir empowers consumers with the ability to actively engage the promotion of a product, service, event, company or organization they are interested in. OTAir’;s services extend the message and impact of traditional marketing media with instant information or coupons directly to the user’;s cell phone and with additional information at the user’;s OTAir.com inbox. Advertisers simply reserve one or more exclusive keywords with OTAir and place a call to action on their marketing for the mobile user to text the keyword to 68247 (OTAIR). Engagement of the ad by the user permits the advertiser to follow up with the user with periodic alerts and promotions. A specialized service for the real estate industry to increase house sales is also available. OTAir also maintains a community-driven mobile news site at mobile.crispynews.com.

OTAir Launches Digg-Style Community-Edited Mobile News Site – by James Washok

bluetooth marketing — Mon, 08 Sep 2008 21:54:52 +0000

OTAir, a mobile marketing and media firm, launched a web site that features news about anything mobile, such as cell phones, mobile marketing, games, ringtones, and wireless carriers. Similar to the Digg.com community news site, the content at mobile.crispynews.com is submitted and edited by anyone and promoted by everyone. Richmond, VA (PRWEB) March 28, 2006 — OTAir, a mobile marketing and media firm specializing in text message marketing, launched a blog/forum/community-edited news site at http://mobile.crispynews.com. The site goes beyond the typical single-perspective nature of most company blogs and enhances participation of site visitors by allowing for extensive community involvement. Everything Mobile From Everyone The site, powered by CrispyNews, enables the general public to share and promote news, opinions, reviews, how-to guides and more for anything related to mobile technologies. If it has a URL, it can be shared. The submitter has the ability to editorialize the shared content and site users collectively promote the shared content to popular and headline status, similar to the Digg.com community. Community Interaction If it does not have a URL, it can still be shared. Site users can comment on news articles posted by others. Additionally, users can use the site’;s forum to create discussion topics or comment on those of others. OTAir Blog OTAir staff will occasionally utilize the site’;s forum as a blog to unveil OTAir initiatives, for text messaging education, to highlight mobile marketing and media news and more. Benefits It’;s free to join and become a contributor to the site. Participation will enhance user understanding of mobile technologies, as well as, give each person the opportunity to assist others in their learning. The site will serve as one source users can count on to stay up to date on what’;s going on with mobile technologies and read what others have to say about the latest devices, content, applications, companies and more. Visit http://mobile.crispynews.com for more information. About OTAir LLC OTAir is a Richmond, VA based mobile marketing and media firm specializing in text message marketing. OTAir empowers consumers with the ability to actively engage the promotion of a product, service, event, company or organization they are interested in. OTAir’;s services extend the message and impact of traditional marketing media with instant information or coupons directly to the user’;s cell phone and with additional information at the user’;s OTAir.com inbox. Advertisers simply reserve one or more exclusive keywords with OTAir and place a call to action on their marketing for the mobile user to text the keyword to 68247 (OTAIR). Engagement of the ad by the user permits the advertiser to follow up with the user with periodic alerts and promotions. A specialized service for the real estate industry to increase house sales is also available. Media Contact: Jim Washok OTAir LLC 11232 Patterson Ave. Richmond, VA 23238-5011 804-750-2058 / 888-898-8247 http://www.otair.com

yaketyyak.net mobile phones – by Peter Shacolas

bluetooth marketing — Fri, 22 Aug 2008 08:36:55 +0000

September 2003 – London, UK -
Lowest ever mobile phone insurance prices for the UK. Less than 12p per day.

yaketyyak.net have recently launched the cheapest… and one of the most comprehensive mobile phone insurance facilities ever seen in the UK.

Users can now have mobile phone insurance for less than 12p per day!
This is all made possible by a working closely with Lloyds Of London, the biggest insurance underwriters in the UK.

Deniz Aziz, Operations Director for Yakety Yak says, “No doubt prices from other suppliers will begin to fall dramatically as yaketyyak.net sets the pace for them to follow. For us to come in so low with our pricing means that we aim to be number 1 in the UK for mobile phone insurance. We expect to come up against strong competition, but having refined not just our prices, but also our customer service through intense training and support”

www.yaketyyak.net

Peter has been an online marketing specialist in the UK, for over 4 years. PR & Press management and Search Engine marketing are currently his specialist fields.

Wireless and Mobile Dating Conference to be Held July 21-22, 2005 – by Marc Lesnick

bluetooth marketing — Wed, 20 Aug 2008 15:24:33 +0000

The Mobile and Wireless Dating Conference will focus on management, technology and marketing for the wireless, mobile and internet dating industry. It will take place July 21-22, 2005 in San Francisco. (PRWEB) May 4, 2005 — Ticonderoga Ventures, Inc. announces the Mobile Dating Conference to be held on July 21-22, 2005 in San Francisco at the Hilton San Francisco Hotel. The Mobile Dating Conference and Expo ( http://www.MobileDatingConference.com ) will focus on management, technology and marketing for the internet, mobile and wireless dating industry. Attending the event will be senior executives from all aspects of the online dating industry and social networking industry, as well as executives from wireless telecommunication firms, cell phone and PDA manufacturers, software companies, marketing firms and entrepreneurs. Speakers at this event include executives from companies and organizations such as: Sprint, Sun MicroSystems, Kyocera Wireless, PalmSource, AOL / Love.com, Userplane, the Michigan State Senate, Mobile 365, iTouch, Plutolife, Enpocket, Fast Search & Transfer, Bitstream, Esmertec and The Law Offices of Peter R. McGreevy. Topics include: Mobile dating business development, future PDA and cell phone generations, mobile browsers, wireless carriers and business models for mobile social networking, SMS, MMS, content distribution for wireless personals, software developments (including JAVA and J2ME) and contract negotiation for dating sites with wireless networks. The San Francisco event will have a final panel session with wireless carriers, phone manufacturers, software developers and online dating executives present to discuss and debate on both the direction of this rapidly emerging market and how it can be properly monetized. Also, the event will have a special session on the current and pressing dating legislation initiatives taking place at various State legislatures within the United States. The event is part of the part of the Internet Dating Conference ( http://www.InternetDatingConference.com ) otherwise known as iDate2005. iDate 2005 holds the largest industry events for the online dating and social networking industry. For more information on the Mobile and Wireless Dating Conference, please visit the website ( http://www.MobileDatingConference.com ) or contact: Marketing and Logistics Representative Ticonderoga Ventures, Inc. Tel: USA +1 (212) 722-1744 Fax: USA +1 (208) 728-6456 E-mail: e-mail protected from spam bots Media Relations: Mark Brooks www.onlinepersonalswatch.com e-mail protected from spam bots Tel: USA +1 (212) 731-2055 Tel: USA +1 (408) 828-6886

Website Teaches Real Estate Agents to Use Treo 650 as a “Pocket Office” for Improved Mobility – by Angela A. Parker

bluetooth marketing — Wed, 20 Aug 2008 09:51:10 +0000

Real estate agents need simple and effective technology solutions to retain productivity while on the road and in the field. WickedTreo.com offers that information for the Treo 650 device along with technology updates in an easy-to-use, non-technical format. Dunnville, KY (PRWEB) June 23, 2005 — WickedTreo, (www.WickedTreo.com) a website dedicated to educating real estate agents about mobile “pocket office” solutions was launched today. Designed for real estate agents, brokers, and Realtors, WickedTreo.com will outline the steps required to set up a mobile operations center from an “all-in-one” pocket-sized device. From making the decision to try a mobile office solution to making the best purchases in programs and accessories, WickedTreo will guide members of these mobile professionals through the organization and implementation process. The site’s focus will be on the implementation and productive use of the PalmOne Treo 650 and 600 models. “As a business and marketing consultant for real estate agents in the US and abroad,” said owner Angela Parker, “I see a continuing need for real estate professionals to implement technology solutions to help make their mobile career more manageable. Today, there are literally thousands of options for software, hardware, and accessories with this type of tool. It becomes a real challenge and is incredibly time consuming to make these choices. After consulting with many agents and brokers over the last five years, I’ve undertaken this Treo project to make the process easier for my own clients, for other real estate professionals, and for those interested in mobile solutions. WickedTreo.com’s launch is just the beginning, the site will grow with frequent updates, a discussion area and responses to direct questions from visitors.” Based in Kentucky, Parker works as a marketing consultant and freelance writer providing web content, marketing assistance and business advice for small business owners, entrepreneurs, and individuals worldwide. “This site enables me to bring together the benefit of my experience as a business and marketing consultant, my writing skills, and my belief that mobility is the key to expanding the capabilities of industries such as real estate and other small business and entrepreneurial endeavors.” Based in Dunnville, Kentucky, Angela A. Parker is the owner of Wicked WordCraft (www.WickedWordCraft.com), a site that offers real estate marketing articles, business consultation, and writing services. The new site, WickedTreo (www.WickedTreo.com) represents an expansion of informational and educational services offered by this Kentucky writer and marketing consultant.

Vuico to Participate at CTIA 2006 and to Present on Mobile Marketing Panel – by Annette Young

bluetooth marketing — Mon, 18 Aug 2008 08:42:20 +0000

Vuico President, Vui Le, will be on an expert panel at CTIA discussing the adoption of Mobile Video and Mobile Advertising on April 4, 2006 at 3:30PM. Houston, TX (PRWEB) April 3, 2006 — Vui Le, President of Vuico Inc., will be on an industry expert panel at the The Mobile Channel Event on April 04, 2006 sponsored by the Mobile Marketing Association at CTIA 2006 in Las Vegas. The panel discussion is centered on Content Providers and is titled Local broadcasters: Driving Adoption of Mobile Video Services and Pushing Mobile Advertising. The panel discussion is scheduled to start at 3:30PM. “Mobile Video has extended beyond the limited offers from national carriers, and Vuico is working jointly with our partners to bring mobile video services to the consumer in several markets leveraging an advertising-based model.” said Vui Le, President and CEO of Vuico Inc., “On this panel, we will discuss the value chain of mobile marketing, key issues in selecting a mobile marketing service provider, and fundamental building blocks of a mobile marketing solution. Most importantly, we will examine the exciting new technology of mobile video, its potential impact onto the mobile marketing arena, and its value adds to the local content providers and broadcasters.” Content providers and marketing executives attending this session will learn how to identify, select and partner with mobile marketing services companies to take advantage of mobile video to reach new customers. The panel is sponsored by one of Vuico’s strategic partners U-Turn Media Technologies, and will be moderated by Izzy Abass, its president. The panelists are an elite group of industry experts including Vui Le, President of Vuico; Derrick DeCarlo, VP of Convergence Marketing, Local Solutions Network; Neal Oberg, Director of Digital Media, Morgan Media Stations. Vuico location at CTIA is Booth #5728.

Urban Marketing with a Twist of Wireless – by Kelly Duplantis

bluetooth marketing — Sat, 16 Aug 2008 23:39:50 +0000

Two and a half (2.5) million viewers used SMS (text messaging) to choose the next American Idol. Now, a Houston-based Urban marketing firm brings this technology home. (PRWEB) October 1, 2004 – Exclamation points strategic and creative communications results is an Urban marketing firm that reaches Urban culture using “lifestyle trends, market research and cultural sensitivity.” The firm’s recent expansion into mobile marketing, through its Urban Interactive division, was not only a logical decision, but a well-developed joining of traditional and innovative marketing expertise. Urban Interactive offers mobile marketing services through short code and SMS (text messaging) campaigns. The company maintains exclamation points’ dedication to and its capabilities of marketing to Urban culture, as the two ethnic groups that are key to Urban culture–African-Americans and Hispanics ages 12-34 comprise more than 79% of the 148 million wireless subscribers in the United States. exclamation points’ Director of Business Development Kip Edwards quickly points out that “this is the same technology used on American Idol, and recently by the Emmys™ to reach consumers. We are just one of the first companies to harness the technology as a method to connect with Urban consumers.” An additional advantage of Urban Interactive’s messaging platform is cost effectiveness, which is why local advertisers are able to seize the opportunities presented by mobile marketing, which, until recently, only national advertisers could profit from. “This is a great time for us,” says Stephanie McKenzie, agency principal of exclamation points. “We are ready to develop some extremely progressive campaigns for our clients because wireless and ‘texting’ is very indigenous to Urban culture.” McKenzie went on to state, that mobile marketing allows advertisers to reach their consumer anywhere and anytime and consumers can accept special offers or gather additional information without the Internet, a phone call or an email. Urban Interactive is currently negotiating with corporations locally (Houston) and nationally as a part of its pre-launch campaign. The official nationwide launch for the company is scheduled for November 1, 2004. For media inquiries, please contact Kelly Duplantis at 281-752-0052 x 2 or by email at e-mail protected from spam bots For additional information, and advertising inquiries, please visit www.iurban.net or email e-mail protected from spam bots

yaketyyak.net mobile phones – by Peter Shacolas

bluetooth marketing — Fri, 15 Aug 2008 16:02:51 +0000

September 2003 – London, UK -
Lowest ever mobile phone insurance prices for the UK. Less than 12p per day.

yaketyyak.net have recently launched the cheapest… and one of the most comprehensive mobile phone insurance facilities ever seen in the UK.

Users can now have mobile phone insurance for less than 12p per day!
This is all made possible by a working closely with Lloyds Of London, the biggest insurance underwriters in the UK.

www.yaketyyak.net

Peter has been an online marketing specialist in the UK, for over 4 years. PR & Press management and Search Engine marketing are currently his specialist fields.

Third Channel Communications LLC Announces New Proprietary Media Asset Allocation Decision Support Tool – by Beverly Macy

bluetooth marketing — Fri, 15 Aug 2008 15:08:26 +0000

The first channel was TV, the second channel was the Internet, the THIRD CHANNEL is the cell phone. (PRWEB) June 14, 2005 — Third Channel Communications, a mobile marketing advertising agency, announces the availability of its proprietary Media Asset Allocation Strategy (MAAS) decision support tool. MAAS is designed to assist large Fortune 500 brands and their advertising agencies in allocating their media budgets across the marketing mix. Using the MAAS software tool to evaluate marketing mix ROI, clients can effectively justify the allocation of capital to emerging technologies including the mobile channel. Given that mobile marketing is the fastest growing marketing medium, clients must create mobile campaigns that integrate, leverage, and monetize their total marketing spend. The MAAS software tool accomplishes this objective by creating an efficient frontier managing media buy risk. The global entertainment and media industry will reach $1.4 trillion by 2007, according to Pricewatershouse Coopers, spurring the growth rate of advertising and media buying, including emerging technologies. “Clients entering the mobile channel require justification to allocate incremental budgets,” says Kevin O’Keefe, a venture capitalist serving as an advisor to Third Channel Communications. “Additionally, by aggregating media assets in a portfolio strategy, the correlation, risk and return can be quantified and used as a decision support tool by clients’ senior management. This is a unique strategy for clients entering the mobile space.” Third Channel Communications realizes that while the mobile channel is intriguing to many stakeholders, business case analysis is critical to entering this new marketplace. “The mobile channel is not only exciting, it’s profitable. We help clients enter the mobile channel at the right time and in the right way to fully realize ROI,” says Beverly W. Macy, Partner and co-founder. About Third Channel Communications Hollywood-based Third Channel Communications is a category-first mobile marketing advertising agency that brings traditional advertising disciplines to the fast growing mobile marketing space. The company is a premiere provider of mobile marketing and communications solutions that extend the message beyond traditional channels directly into the hands of consumers. A four-time CLIO winner, Terry Balagia started his career in New York at agencies including McCann Erickson, Campbell-Mithune-Esty and Grey Advertising. Prior to co-founding Third Channel Communications Terry was named senior VP of creative marketing for Fox Broadcasting Company in 2003. Mr. Balagia moved to Fox from D’Arcy, Masius, Benton & Bowles, where he was senior VP and executive creative director. While at D’Arcy, Balagia’s tenure included campaigns for Activision, Sonicare, Chandron Winery and Blue Cross. His resume includes a stint at Saatchi & Saatchi Advertising, serving as creative director on the firm’s Toyota of North America account. He also was executive creative director of Saatchi/Canada, handling the company’s nationwide offices. Beverly W. Macy is a seasoned executive in both rapidly growing and mature companies. Prior to co-founding Third Channel Communications she Managing Partner of Y&M Partners LLC, a boutique investment bank and strategic advisory company in Beverly Hills, CA. Previously, she successfully positioned an emerging Internet technology company for merger with a leading global telecommunications company and also facilitated the acquisition of an entertainment company at the height of its growth. Macy spent 14 years at Xerox Corporation in global sales and marketing and began her career at Wang Laboratories in software development. She teaches Competitive Marketing and Strategy at UCLA.

Wireless and Mobile Dating Conference to be Held July 21-22, 2005 – by Marc Lesnick

bluetooth marketing — Fri, 15 Aug 2008 14:22:06 +0000

The Hunt For Movie Clips – For The Web As Well As Mobile – by Klaus Holzapfel

bluetooth marketing — Fri, 15 Aug 2008 11:41:57 +0000

Mobile marketing- video clips can be dispatched via phone in an cost-effective way. Los Angeles, CA (PRWEB) April 28, 2004 — Classic advertising banners in form of simple animated banners have lost their meaning in many cases. Today potential prospective customers expect a little more in order to pay attention. The trend is toward short video sequences, which are replacing the traditional formats. If a short movie possesses the “special something”, a further multiplicator kicks in: Users dispatch well made short movie via e-mail to friends or colleagues. This procedure enjoyed a high popularity right away. It was an exciting novelty for many users to see high-quality video sequences on their computer for the very first time. So far this procedure was reserved predominantly to large enterprises. They simply provided their TV commercials for download on the Internet. From there the clips distributed themselves within the online community; without large investments. It was only a skillful multiple utilization of already produced content. Not only have the publication channels for commercial messages evolved, but also the production of videos has changed drastically in the past several years. Today, even high-quality commercials can be provided with reasonable budgets. Well made videos still enjoy a high popularity in the global web community. There is, however, the possibility to use a new hype, similar to the first web videos: video clips for the mobile phone. Unfortunately one technical hurdle poses a major problem: Even state of the art mobile phones offer only very limited memory. Specialists, such as conceptbakery, deal with the problem in optimizing the videos to comply with the MMS standards (?Multimedia-Messaging Services?) The erring faith still persists that marketers are incurring very high costs when it comes to the distribution of MMS. After all the dispatch of a MMS is costing a hefty 99 cents. But the online scenario described earlier works for MMS messages as well: Similar to the Internet, a free transmission can also take place. Modern phones have infrared, if not even Bluetooth interfaces that allow for the exchange of files free of cost. The effectiveness of such trailers can be further increased, by embedding them with selected marketing activities. As a first mover of an industry, it is often sufficient to create a hype and get the attention. Subsequently, the information around the trailer distributes itself via PR, industry magazines or mobile portals without any additional work. Thus you should hurry, because the hunting season for movie clips enters its next stage! conceptbakery, located in Cologne and Los Angeles is a professional marketing agency specializing on pioneer work in the area of guerilla marketing. The company combines the latest marketing trends and technologies in Germany and the United States. Contact: Klaus Holzapfel, Managing Partner conceptbakery 2120 Ernest Ave. Suite B Redondo Beach, CA 90278 Phone: 310.356.6624 http://www.conceptbakery.com

The Borden Agency Launches New “Dual Solution” Mobile Marketing Service – by Larry Borden

bluetooth marketing — Fri, 15 Aug 2008 09:08:26 +0000

The Borden Agency has launched a new dual solution mobile marketing agency and consultancy. Philadelphia, PA (PRWEB) December 3, 2005 — The Borden Agency has launched a new mobile event marketing service that fulfills two distinctly different mobile marketing needs. On one hand, they are a turnkey mobile marketing agency; able to create, launch, and manage a full-scale mobile marketing program from start to finish. On the other hand, they also act as a mobile marketing consultancy, serving as advisors to corporations for any aspect of the mobile marketing spectrum. “Mobile marketing has exploded over the last decade” said Larry Borden, CEO of The Borden Agency. “And we have found a need exists for two distinct levels of service. Some corporations need a full service, turnkey solution, where The Borden Agency handles the entire mobile marketing program. But there’s a second type of client one who has the need but doesn’t know where to begin, and they simply need an expert on their team. That’s where we really separate ourselves from the pack.” Asked for specific examples of consulting services, Borden quickly responded with several: “There is no standard practice for responding to requests for proposals from brands. Trying to compare several budgets is virtually impossible and very overwhelming. That’s where we come in. We’ll dissect each budget down to the last penny to get a fair comparison of each, and then help negotiate the contract. However, our most popular service is helping companies purchase vehicles or customized trucks. Did you know there are more than twenty companies that manufacturer custom vehicles? We write the RFP, solicit bids, negotiate the contract, and we will even stay onboard to manage the building process. A lot of agencies like this service as well. We equate ourselves to being the buyer’s agent when purchasing a home. You need an expert on your side so you don’t get taken to the cleaners. In fact we offer a guarantee. If we can’t save our clients at least our fee, then our services are totally free.” By offering these two distinct levels of service, The Borden Agency hopes to bring their unique mobile marketing expertise to just about any corporation looking for solid measurable results from a compelling, brand-enhancing program. About The Borden Agency The Borden Agency, headquartered in Philadelphia, PA is the only mobile marketing agency that’s also a consultancy. Through a disciplined four step approach: Learn It, Plan It, Do It and Evolve It, The Borden Agency provides expertise in mobile marketing strategy, concept development, budget creation, brand integration, custom vehicle procurement, event selection and routing, D.O.T. laws, safety, contract negotiations, staffing, daily management, and, most importantly, achieving solid measurable results. Additional information about The Borden Agency may be accessed at the company’s website, www.thebordenagency.com. ###

Website Teaches Real Estate Agents to Use Treo 650 as a “Pocket Office” for Improved Mobility – by Angela A. Parker

bluetooth marketing — Thu, 14 Aug 2008 16:59:06 +0000

The Borden Agency Continues to Grow – by Larry Borden

bluetooth marketing — Thu, 14 Aug 2008 07:57:43 +0000

Steady, intelligent growth better serves Mobile Marketing clients nationwide Philadelphia, PA. (PRWEB) February 7, 2006 — The Borden Agency, the only Mobile Marketing agency that’s also a Mobile Marketing consultancy, announces a new addition to its staff with the hiring of Mark Sanger for the position of VP of Business Development. Mark’;s career in Marketing started in 1997, and he brings to the table a vast array of Mobile Marketing experience, including working on strategy development, consumer experience design, custom vehicle fabrication, internet & database marketing and much more. Mark left his previous job (a mobile marketing vehicle manufacturer) because he felt he was not able to completely represent the Brand’;s best interest. “It seemed as if there was always a conflict of interest between ‘just selling more’ and providing solutions to meet the client’;s objectives.” said Sanger “The Borden Agency allows me to fully consult Brands on what is the best solution to meet their goals… I’;m very happy that I can provide unbiased advice and consultation to the people we serve.” According to CEO Larry Borden, Mark fits right in with his strategy of “intelligent growth”. “Growth is always a tricky thing” says Borden. “You can’t just hire someone simply because you have a position that needs filling. You have to hire the RIGHT person. That’s been our policy at The Borden Agency, and that’s what we’ve done with Mark. We put the right person in the right place to better serve the Mobile Marketing needs of our clients.” The Borden Agency also announces the promotions of Rachel Konar to VP of Client Services, and of Erin Mayer, who has been promoted to Account Coordinator. Borden notes, “Erin is coming off of the road, where she was tour manager, and will now be working with clients from the office. Her seven plus years of touring experience will only help to better serve our clients.” About The Borden Agency The Borden Agency, headquartered in Philadelphia, PA is the only Mobile Marketing agency that’s also a consultancy. Through a disciplined four step approach: Learn It, Plan It, Do It and Evolve It, The Borden Agency provides expertise in mobile marketing strategy, concept development, budget creation, brand integration, custom vehicle procurement, event selection and routing, D.O.T. laws, safety, contract negotiations, staffing, daily management, and, most importantly, achieving solid measurable results. Additional information about The Borden Agency may be accessed at the company’s website, www.thebordenagency.com.

Vuico to Participate at CTIA 2006 and to Present on Mobile Marketing Panel – by Annette Young

bluetooth marketing — Wed, 13 Aug 2008 12:32:53 +0000

The Borden Agency Beefs Up Its Client Services Department – by Larry Borden

bluetooth marketing — Wed, 13 Aug 2008 00:38:56 +0000

Steady, intelligent growth better serves Mobile Marketing clients nationwide. Philadelphia, PA (PRWEB) April 6, 2006 — The Borden Agency announces another new addition to its growing staff of Mobile Marketing experts with the appointment of Allyson Braslow to the key position of Account Manager. Allyson began her career in Mobile Marketing in 2001 at GMR Marketing, and boasts a broad background in Mobile Marketing Client Services, as well as with various support groups. Having spent several years with a large agency, Allyson felt it was time for a fresh start in a more intimate setting: “After spending five years with one of the largest agencies in the industry, I decided I really wanted to utilize my talents and mobile marketing expertise in a more diverse fashion. The Borden Agency allows me to do just that,” stated Braslow. Braslow was also impressed with the unique “dual nature” of The Borden Agency: “The Borden Agency’s innovative approach to Mobile Marketing, both as an agency and as a consultancy, was like a breath of fresh air,” added Braslow. “My wealth of experience in the Mobile Marketing industry will allow me to better serve The Borden Agency’s clients by responding more quickly and effectively to all of their needs.” Allyson has worked on mobile marketing programs for a diverse group of brands including, Pepsi, Sony, Intel, Phillip Morris, Best Buy, Intel, Nokia, Comcast, California Grown, Axe, Mountain Dew, Alltel and Sprint. Larry Borden, CEO of The Borden Agency, remarked, “Hiring experienced mobile marketers like Allyson is the cornerstone of our strategy of intelligent growth and putting the right people into the right jobs. It’s vital that every member of our team is able to provide expert advice and solutions that are creative, doable, and will help bring our clients’ programs closer to their goals and objectives.” About The Borden Agency The Borden Agency, headquartered in Philadelphia, PA is the only Mobile Marketing agency that’s also a consultancy. Through a disciplined four step approach: Learn It, Plan It, Do It and Evolve It, The Borden Agency provides expertise in mobile marketing strategy, concept development, budget creation, brand integration, custom vehicle procurement, event selection and routing, D.O.T. laws, safety, contract negotiations, staffing, daily management, and, most importantly, achieving solid measurable results. Additional information about The Borden Agency may be accessed at the company’s website, www.thebordenagency.com.

Taking Marketing To The Extreme – by Sandy Baker

bluetooth marketing — Sun, 10 Aug 2008 23:02:00 +0000

Marketing is a fundamental aspect of virtually every business that is out there. For many companies, this is where most of their budget goes: advertising. There are hundreds of ways for you to advertise from coffee shop windows to on the web through banner ads. The goal is of course to target your key audience at the exact right time. This is not an easy task nor is it on that you should take lightly.

One of the most intense types of marketing that is geared towards people no matter where they are and where they go is mobile marketing. Consider this. You could pay for one hundred banners to be put on the sides of buses in one major city. This will cost thousands of dollars in marketing. Those who see the ad will be able to react to it. But, in order for them to see it they need to be at the right place at the right time to see the bus go past them. In the end, your target audience is quite difficult to target in this medium.

But, when you consider mobile marketing, the tables are turned. What is the one thing that you insure you have when you grab your keys to head out the door? You mobile phone! And, so does about half of the population out there. Marketing through mobile phones is an excellent way to get your message out to individuals who are going to take this medium with them where ever they go.

Mobile marketing is fast becoming the talk of the town simply because it is so very effective. Because you can target such a large or such a specific group of people, it makes sense to take advantage of this type of marketing no matter what your product or service is. Because it can be very targeted and very broad, mobile marketing can serve many companies marketing needs: effectively.

Sandy Baker is a well respected writer and recommends using http://www.juicewireless.com, for your mobile marketing needs. They create and deliver the most innovative, consumer-friendly, useful and profitable mobile data services to market.

Stephen Rothwell Speaks on Mobile Marketing at World Telemedia – by Rachel Hawkes

bluetooth marketing — Fri, 08 Aug 2008 09:10:44 +0000

Mobile technology specialists, Eagle Eye Technology, to present at World Telemedia Conference 2005 in Amsterdam. (PRWEB) November 2, 2005 — Mobile technology specialist Stephen Rothwell from Eagle Eye Technology http://www.eagleeyetechnology.com is to present at the World Telemedia Conference http://www.worldtelemedia.co.uk in Amsterdam 2005 next month. Europe’;s leading Content & Billing event for Voice, Mobile & Internet is being held from 16-18 November 2005 at the Grand Hotel Krasnapolsky, Amsterdam. Stephen Rothwell, co-founder and director at Eagle Eye Technology will be guest speaking twice on day two, Thursday 17th November, 2005 in the Billing & Payments and the Mobile Marketing & Brand Building sections of the conference. Stephen’s talks will cover: 12:00 to 13:30 Billing & Payments “Billing power to the people” This presentation will explain how (due to changes in the mobile services market) anyone, from an individual to a multinational conglomerate can set up mobile services and bill for their goods and services, cheaply, easily and quickly. 14:30 to 16:00 Mobile Marketing & Brand Building “Enabling the individual 1” Peer to peer viral marketing is the key to making the best of mobile as a marketing channel. Eagle Eye Technology, founders of BuyMeaBeer http://www.buymeabeer.com (a unique mobile peer to peer system), use their vast experience in the mobile space to explain how to get the best response in mobile marketing campaigns. Stephen explains, “With our full service mobile solutions, including our own reverse billed SMS service we are well placed to offer an experienced view on mobile services and mobile marketing. Currently we are one of the world leaders in mobile vouchering, loyalty and ticketing, with the award nominated BuyMeaBeer service as a flag ship offering to the consumer. In association with our own products we provide mobile solutions to companies such as Teletext (http://www.teletextholidays.co.uk), Sportsgate (http://www.sportsgate.co.uk) and Action Medical Research (http://www.action.org.uk) to name just a few.” “The beauty of events such as World Telemedia is that they bring the sector together to share knowledge and experience and make valuable contacts. It’s exciting to see all of the great work that is happening in the area, and how people are looking to build on that and take it forward to a new and more savvy generation of mobile users,” said Rothwell. To read more about Eagle Eye Technology at the event visit http://www.worldtelemedia.co.uk/event/attendee/confdetails.htm Eagle Eye Technology has been operating since 2002. They are a Mobile Technology Consultancy and Software Company who supply ‘;Creative Thinking for Mobile Technologies.’; Eagle Eye Technology were established to make it easier for public and private organisations to interact with their customers through the use of mobile technologies, and they work at the heart of the mobile arena with contacts in companies throughout the entire mobile value chain. They supply mobile solutions to companies who have not previously entered the mobile market place and those who are old hats but are looking to do something new. Eagle Eye Technology also supply web based solutions to companies whose use for mobile technology may be at some point in the future but who need a world class web presence now. The people involved in Eagle Eye Technology designed, built and run the UK’;s largest reverse billed SMS platform for Teletext. Other clients include Corney & Barrow wine bars in London and the East Somerset NHS Trust. Contact: Rachel Hawkes Account Director, Elemental Communications Telephone: +44 (0) 870 745 9292 Mobile: +44 (0) 776 665 1244 Fax: +44 (0) 870 745 9293

OTAir Introduces Nationwide Mobile Text Message Marketing Services – by James Washok

bluetooth marketing — Thu, 07 Aug 2008 22:08:39 +0000

OTAir LLC, a Richmond, VA based mobile marketing and media firm, announced today the introduction of mobile text message marketing products and services for businesses and consumers. Now available nationwide, OTAir enables consumers to actively engage a company’;s marketing media to receive an immediate incentive, such as a coupon, or for further information. The SMS or text message responses are trackable by the advertiser in real-time while maintaining mobile user privacy. Richmond, VA (PRWEB) March 23, 2006 — OTAir, a mobile marketing and media firm, announced today the introduction of nationwide, mobile text message marketing products and services for businesses and consumers. Jim Washok and Chris Littleton, co-founders of OTAir, explain their suite of initial services. “TXTmarkTM is our core product that permits customers to actively engage a company’s advertising by using the text messaging feature of their cell phones,” says Washok. “For example, if a fast food restaurant wants to offer a discount coupon, they simply add their reserved keyword and the OTAir short code to their advertising, instructing prospective customers to ‘Text Burger To 68247 (OTAIR) To Receive A Discount Coupon’ “. “The interested customer simply sends a text message”, continued Washok, “and within a minute, receives a text message reply that is a coupon. The customer then goes to the restaurant, shows the text message, and receives the displayed discount. It’s that simple.” Littleton added, “The power of the mobile marketing campaign is a combination of extending a marketing message to the cell phone, fostering interactivity with the consumer and being able to monitor and react to results in real-time. Additionally, the customer’s opt-in to receive information from the business is enhanced with more information and functionality on our web site. Customer engagement can be further extended with periodic mobile interactions using our TXTcastTM product, such as monthly specials offered by the business.” Littleton further stated, “The TXTmarkTM product can be used in a variety of other ways, such as by real estate agents to market a house. Our strengths are in our proprietary system and applying our combined years of project management experience to designing and implementing the best mobile marketing package for a business.” A recent article by Laura Marriott, Executive Director of the Mobile Marketing Association, described some of the benefits of these new applications of wireless technology . . . . . . “Mobile allows a brand or content provider to target subscribers with anytime, anywhere marketing. A consumer’;s mobile device is always on and always connected. That means always available. Brands can now access consumers when they’;re at home, at work, in the car, traveling, and so on. These consumers are in complete control of their mobile experience. When they choose to be engaged, they’;re more likely to want to buy. When integrated into a cross-media marketing communications campaign, mobile provides consumers with a flexible new medium to target. The time is right to get engaged in mobile marketing. The industry has experienced near-hockey-stick vertical growth. In the U.S. alone, text campaigns (SMS) have experienced approximately 200 percent growth in adoption in the last year. No other marketing medium, not the Internet, out of home, or print, has experienced this level of adoption. And this is only beginning…” For further information, email e-mail protected from spam bots, call (804) 750-2058 or text OTAIR to 68247.

Urban Marketing with a Twist of Wireless – by Kelly Duplantis

bluetooth marketing — Thu, 07 Aug 2008 09:14:24 +0000

Third Channel Communications LLC Announces New Proprietary Media Asset Allocation Decision Support Tool – by Beverly Macy

bluetooth marketing — Wed, 06 Aug 2008 14:03:19 +0000

The Hunt For Movie Clips – For The Web As Well As Mobile – by Klaus Holzapfel

bluetooth marketing — Wed, 06 Aug 2008 14:00:45 +0000

The Borden Agency Launches New “Dual Solution” Mobile Marketing Service – by Larry Borden

bluetooth marketing — Tue, 05 Aug 2008 23:27:48 +0000

The Borden Agency Continues to Grow – by Larry Borden

bluetooth marketing — Sat, 02 Aug 2008 15:36:41 +0000

Startup Florida Completes Private Equity Investment in MOVO Mobile – by Jason Broom

bluetooth marketing — Fri, 01 Aug 2008 04:30:53 +0000

New company provides on-demand framework for delivering mobile marketing applications. SARASOTA, FL (PRWEB) March 15, 2006 –- Startup Florida, an early stage investment fund for hi-tech companies, today announced the closing of a new investment in MOVO Mobile, a software company providing a single, integrated framework for delivering on-demand mobile marketing solutions to businesses seeking to extend their advertising and marketing messages to consumer’;s mobile devices. Dan Miller, Managing Partner of Startup Florida, is assuming CEO responsibilities for the company. Terms of the financing were not disclosed. The company’s headquarters are located in the Startup Florida Incubator in Sarasota, Florida. “We are thrilled to add Movo Mobile to our portfolio of investments,” said Rich Swier, Managing Partner of Startup Florida. “Known as the Third Screen, the mobile channel is quickly becoming a critical component of any and every advertising campaign, and Movo Mobile stands at the forefront of this burgeoning market.” Dan Miller added, “This is an exciting time for marketers and advertisers alike. Until recently, integrating the mobile channel into an existing cross media promotional campaign required significant investments in technology and infrastructure. Not so with MOVO. Our on-demand architecture allows advertisers and marketers to get involved with mobile marketing quickly and easily. No prohibitive costs or lengthy implementation, just a quick sign-up process that allows advertisers to start measuring campaign effectiveness and capturing qualified leads like never before possible.” Current MOVO solutions include: • MOVO Property: A mobile marketing solution that allows real estate professionals, auto dealers, and other luxury providers to launch, manage and track advertising efforts by engaging mobile phone users at the property location. • MOVO Agency: A mobile marketing solution that allows ad agencies to launch, manage and track advertising efforts on behalf of clients seeking to engage mobile phone users with the latest product and service offering. • MOVO Event: A mobile marketing solution that allows event promoters to more effectively market and promote live events to their target audiences via mobile phones. About Startup Florida Startup Florida promotes the creation and acceleration of technology businesses by providing capital, mentoring and a supportive community for entrepreneurs. Our early-stage venture funds serve to connect entrepreneurs with active angel investors throughout the State of Florida. For more information, please visit www.startupflorida.com. About MOVO MOVO is a software company providing a single, integrated framework for delivering on-demand mobile marketing solutions to businesses seeking to extend their advertising and marketing messages to consumer’;s mobile devices. Our marketing solutions are delivered via a web-based, hosted architecture that simplifies the mobile marketing process by eliminating the implementation burdens associated with stand alone systems, reducing marketing campaign efforts and costs from startup to conclusion, and helping marketers and advertisers generate qualified leads while making informed decisions regarding their campaign effectiveness and follow up strategies. For more information on MOVO, please visit: www.movomobile.com. Media Contact: Jason Broom 941.928.3890

Solutions Integrated Engages ValueFirst for Mobile Messaging Services – by Vijay Shukla

bluetooth marketing — Fri, 01 Aug 2008 02:42:05 +0000

Solutions Integrated engages ValueFirst for mobile messaging services. Gurgaon (PRWEB) October 28, 2005 — Solutions Integrated (www.solutions-intg.com) a Delhi based leading direct marketing company, has engaged ValueFirst Messaging Private Limited (www.vfirst.com) for all its mobile marketing requirements. Solutions Integrated regularly uses text messaging for marketing requirement of its clients and considers it a very useful, alternative communications channel. The engagement with ValueFirst has been done as it provides reliable, end-to-end services for two-way interactive messaging at very economical rates. Mr. Nikhil Sarup, Associate Vice President- eMarketing and IT Services – Solutions, said “messaging is gaining increased importance in Solutions Integrated’s media strategy. He further said “conveying information to the registered customers of their clients and for new lead generation, messaging is very effective”. Solutions Integrated uses ValueFirst services for sending SMS and also for lead generation on 4 digit short code numbers. Solutions Integrated has found ValueFirst platform very robust and scalable. ValueFirst provides a platform to advertising agencies and media and direct marketing companies using which they carry out various permission-based marketing campaigns. The platform enables agencies to do every thing in-house without any dependence on service providers or mobile operators. ValueFirst provides a one-stop-shop for all mobile messaging requirements. About Solutions Integrated Marketing Services Solutions is the leading provider of full service lead generation and direct marketing programs. Its programs are proven to consistently deliver quality, quantity and cost targets. Its clients are successful, multi-national companies that provide high value services or products to consumers. Particular categories of strength for Solutions include Information Technology, Consumer electronics, FMCG, Medical/Pharmaceutical, and Financial Services. About ValueFirst Messaging Pvt Ltd ValueFirst enables its customers to communicate between varied IT back-end systems and mobile phones. ValueFirst specialises in providing mobile data services and related applications to advertising and direct marketing companies and serves a large number of enterprises. Solutions Integrated contact details: 3rd Floor, Chandra Bhawan, 67-68, Nehru Place, New Delhi 110 019 http://www.solutions-intg.com Tel: +91 11 26226568 ValueFirst contact details: C 071 B, DLF Supermart I, DLF City Phase IV Gurgaon, Haryana, India 122 002 http://www.vfirst.com Tel: +91 124 5042537/8

SMS Text Messaging for Hair & Beauty Businesses Made Simple – Salon.Textalert.com Launches – by David New

bluetooth marketing — Thu, 31 Jul 2008 16:28:08 +0000

Textalert launches world’s simplest sms marketing tool for hair & beauty businesses at http://salon.textalert.com. Salon businesses now able to take advantage of mobile marketing revolution. Free sign-up, no hidden costs – pay-per-use system offers value for money. Works globally, from any internet connected pc with no additional software required. (PRWEB) June 29, 2005 — Salon.Textalert.com, an easy-to-use online service enabling hair and beauty businesses to send promotional and marketing text messages to customers, launched today at http://www.salon.textalert.com. Salon.textalert.com is the world’s first SMS marketing solution specially designed with the needs of hair and beauty practitioners in mind. Having collected customer’s mobile phone numbers, salon owners simply enter the message, input the numbers of their customers into an online address book, and click ‘send’. Salon.Textalert can send messages to all their customers, or ‘filter’ their address book according to such criteria as the name of the customer’s stylist, or whether the customer is male or female. The service operates on a pre-paid credits system and there are no sign-up or subscription charges. No additional software is required to use the system, which can be accessed from any internet connected PC. Marketing via SMS has traditionally been the domain of large organisations. CEO David New said “hair and beauty salons whole livelihood depends on loyalty. Text messaging is the most exciting loyalty tool and marketing channel available at the moment – it is more effective than direct mail and traditional advertising, and far more memorable than email. And it’s costs much less. Pre-launch customer Joe Mills, owner of prominent style-leading Soho salon ‘The Lounge’ said “We use it in a couple of different ways. We turn away far fewer appointments by promoting quiet times during the week, which spreads the workload. We also use it to promote parties we do once every few months” “We set out to demystify SMS marketing for small and mid size businesses. We’ve made it so simple that no prior knowledge is required and new users can be up and running in just two minutes! We also offer more complex features that allow filtering and targeting but there’s no need to learn how to use them right away,” said Sarah Hodkinson, Marketing Director of Textalert. The applications are countless but popular examples include: *Informational : cancelling batches of customer appointments when stylist absent through illness *Promotional – product or service discount coupons delivered by SMS *Marketing – new salon products and services NOTES TO EDITORS: Mobile Marketing enjoys the highest recall rate of any advertising/marketing medium Research has shown that there is a 71-96% recall rate to mobile marketing campaigns (MMA 2002) and that 23% of people will show or forward a marketing message to a friend or colleague (Enpocket Insight Report 2003). Reach Textalert’s service sends to over 500 mobile networks in 170 countries. There are 1.52 billion mobile phone users worldwide. Out of the 135 billion SMS messages sent worldwide in March 2004, 2.1 billion were sent in the UK alone. Textalert & SMS Spam Textalert stressed that the system was specifically for marketing to an existing customer base, for CRM or as a means of driving loyalty, and not for advertising. Textalert.com provides help and information for businesses on how to go about collecting their customer’s numbers, and their responsibilities. Users are required to include contact information on each text message they send, to facilitate customers wishing to ‘unsubscribe’. Therefore unsolicited mobile ‘spam’ was not an issue. Costs Prices are pay-per-use and there are no additional or hidden fees. Prices start at around £0.08 /

SMS Marketing – finding customers through mobile marketing – by Stefanos Cunning

bluetooth marketing — Thu, 31 Jul 2008 15:22:17 +0000

SMS Marketing – finding customers through mobile marketing

The mobile phone has revolutionised everyday life as well as the way we do business. A less well-known fact is that it also opens up fantastic opportunities for interaction between companies and their customers.

The following statistics clearly demonstrate the fantastic take-up of Text Messaging, or SMS (Short Messaging Service), in the consumer market:

-Over 20 billion text messages were sent in the UK in 2003 (Mobile Data Association)
-Over 25 billion text messages were sent in the UK in 2004 (Mobile Data Association)
-Expected growth for 2005 to reach 30 billion text messages (Mobile Data Association)
-56% of direct marketers are planning regular SMS use this year (Forrester)

Over the past few years, text messaging has become by far the most popular mobile data service, and mobile marketing has established itself as an attractive medium in terms of entry cost, response rates and interactivity. We will see it become an increasingly important element in the communications mix in the future.

SMS as a Marketing Tool

For marketers SMS opens up completely new opportunities. Provided recipients have actively opted-in to a service or promotion, an SMS campaign is very well received. The results speak for themselves: recall rates of 60-90% and response rates of 5-20% are often achieved. This is why SMS is becoming incredibly popular to use as one of the many components in an integrated marketing campaign. Still, this medium is very much in its infancy, and the sky is the limit. The following factors will drive the future growth of mobile marketing:

-Further adoption of text messaging among older age segments
-Introduction of further content and services available only on mobile phones (ring tones, alerts, logos, pictures etc)
-Introduction of new standards and formats that offer a richer user experience and further interactivity (MMS with colour and sound, polyphonic ring tones etc)

The bottom line is, mobile phones are becoming an integral part of the social fabric. As such we strongly believe in the power of mobile marketing!

Case Studies

An East-end Pub using SMS to market theme nights

A small east-end pub wanted to increase the turnout to their pub during week. So they decided to create theme nights for both Tuesday and Wednesday. During the weekend they had membership sign-ups to the SMS TXTing service.

Using a web-based interface, the pub owner would prepare a text message the night before the event and send it to his database of members, usually offering a 50% off discount if the member would show up with that text message. It proved a great success with 27% of those who received the text message showing up at the pub.

A London-based security company – Off-site SMS timesheets

A London-based security company, wanted to centralise and automate their timesheet system for all of their off-site security officers. At each site a supervisor was provided with a mobile phone with an allocated monthly amount of SMS text credits.

Using SMS technology, the supervisor would text a keyword and a badge number for each security officer as they arrived on site. This SMS text message was sent to a central database which updated the individual security officer’s timesheet. As each officer left the site at the end of the day, the supervisor would again text a keyword with the badge number to the provided number. This cut the entire process of timesheet collection (sometimes taking 48 hours) to 0 hours as the database provided the administration with a live feed. This process also ensured that records were accurate and never lost.

A London nightclub news website – provide daily what’s on tonight SMS Textback Service

A London nightclub news website wanted to provide their members with the ability to find out what bars and nightclubs were open on any given day, without having to browse the website as well as convince bars and nightclubs to advertise on the website

Using reverse billing and textback, the website provided its users with the ability to find out this information. Users would text a particular keyword in their mobile handset and then send this message to a defined short code (i.e. 83999). A set amount was then immediately deducted from the users phone either pay-as-you-go or from their monthly contract. The user would then receive an instant SMS message with all of the particular nightclubs that were open that evening.

By using this type of advertising the website was able to increase its sales for advertisers on its site by 40% in first quarter alone.

2cast4 – SMS artist textback service for casting/booking application

2cast4, an application service software provider for agents in the media and advertising industries working in film, television and photography, wanted to provide casting agents a fast and efficient way to communicate with their artists in order to find out if they were available for castings.

By using a combination of Web and SMS technology, 2cast4 leads the industry in casting solutions. Casting agents enter all of the casting job details into a database and then query the database for artist matches based on set criteria. Then those short-listed can be sent an instant SMS message. The casting agent only enters the message once, but it is personalised and sent to all of the relevant artists. Upon receipt of the SMS text message, the artist simply replies to the text with either yes or no. The message is then routed back to the database and updates the records immediately. This solution provided the casting agents with time/cost-saving efficiency while ensuring accurate records.

A digital media company – Multimedia via SMS and WAP

A London-based digital media company wanted to provide their users with the ability to choose from several different media and by sending a text message to a given short code (i.e. 83999), an automatic WAP service message was sent back to the user for them to download the file (i.e. MID, MP3, 3GP).

Using a web interface, the digital media company was able to upload their media files straight to a web server, while also storing the file information in a database. All SMS requests, WAP service messages and downloads were tracked by the database, as were user information like mobile number, mobile network, mobile handset, WAP IP address, file requested, file downloaded, and date. Through use of this tracking system the digital media company was able to compile important user marketing information.

Conclusion

Mobile marketing is a new addition to the media mix, with great opportunities for direct interaction with customers and cost-effective data collection. Leading brands have adopted this medium and the number of companies actively using mobile marketing in their marketing strategies is growing rapidly.

Selecting a supplier that understands the medium as well your requirements is key to success – we hope that this overview will help you to make the most out of this exciting media channel. For further information and case studies from your industry, please see www.unilabplus.com, www.i-multimarket.co.uk or contact Stefanos Cunning at Unilabplus Ltd London office.

Director of Unilabplus Ltd, a London-based online business management software house.

The Borden Agency Beefs Up Its Client Services Department – by Larry Borden

bluetooth marketing — Tue, 29 Jul 2008 18:26:39 +0000

Taking Marketing To The Extreme – by Sandy Baker

bluetooth marketing — Tue, 29 Jul 2008 03:39:55 +0000

Sandy Baker is a well respected writer and recommends using http://www.juicewireless.com, for your mobile marketing needs. They create and deliver the most innovative, consumer-friendly, useful and profitable mobile data services to market.

SMS MARKETING – by Nakul Mehra

bluetooth marketing — Sat, 26 Jul 2008 17:03:48 +0000

Introduction to SMS
Short Message Service A text message service that enables short messages of generally no more than 140-160 characters in length to be sent and transmitted from a cellphone.

SMS was introduced in the GSM system and later supported by all other digital-based mobile communications systems. Unlike paging, but similar to e-mail, short messages are stored and forwarded at SMS centers, which mean you, can retrieve your messages later if you are not immediately available to receive them. If the phone is powered off or out of range, messages are stored in the network and are delivered at the next opportunity.

SMS Marketing : Wireless Revolution in Marketing
SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Have you tried SMS marketing to promote your business?

Abstract
Communication plays a vital role in Marketing. Till today we have seen newspapers, magazines, television, radio, hording, road shows and Internet as major marketing communication tools. In addition telecommunication has given new gift to us. M – Mobile.

Go through some facts:
According to one estimate, in 2005 text – based services formed a Rs 100 crore industry, approximately 30 per cent of the value-added services market. Over the next five years, it estimated that text-based services would grow at a compound annual growth rate of 47 per cent to reach Rs 720 crore in 2010.

Mobile marketing is highly personalised, interactive and has an immediate impact.

Attractive features of SMS (mobile) marketing instant, direct and fast.

2- Way communication.

Effective as it is targeted to particular age, gender or profession.

cost effective.

It can be easily promoted through cross-media like radio, TV or print.

As customer forward messages in a group it opens opportunities of Viral Marketing.

SMS is fun loving tool. It is catching up record breaking usage.

ICM telephone survey

94% of messages are ‘read’, which helps explain the high levels of response and brand impact.
For the best performing campaigns, the study reveals outstanding results as follows: 46% response (of any type), 27% Reply to a message, 19% visit a web site, 15% Visit a store.
The average campaign delivers 15% response (of any type), which is more than twice the average other industry reports have given for direct mail (sources: Gartner, DMIS)
Where is it so effective?
“Mobile marketing is suited best to drive sales of consumer packaged goods, restaurant menu items and high-street retail commodities — sectors that have advertised very little online to date.” – Jupiter Research analyst Dylan Brooks

Case Study
Mc Donald tried SMS marketing by project ‘e-street’. The project signed up 2,500 mobile phone-users in the town of Lulea, Sweden. to receive SMS messages of special offers from 150 local organizations. After the volunteers were sent an SMS for a McDonalds burger offer, 25 per cent of the targeted users took up the offer.

Conclusion
Every invention comes with both positive and negative features. It depends on users. It is up to marketers how best and safely they can use it. Being limited up to somewhere 160 characters; SMS depends on other cross media also. Still it is most useful in instant messaging / advertising to targeted audience

Freelancer for Writing, with Domain Expertise in many fields