Seiko uses Kapow! SMS gateway to keep in contact with customers and sales team (PRWEB) January 9, 2006 — KAPOW! (www.kapow.co.uk), the UK’s first SMS text gateway, today announced that its technology is being used by Seiko UK, the UK subsidiary of the world-famous watch and clockmaker, to provide a SMS text-alert service that enables fast and efficient contact with customers and Seiko’s UK sales team. Previously, when Seiko carried out a repair or service on watch or clock, the item was posted back to the customer but it was not feasible for Seiko to let customers know that this had been done. Using Kapow!’s SMS database and gateway customers are now automatically notified via SMS that their watch or clock is on its way as part of the repair process. This ensures that the customer knows when the work has been carried out and that they only need to contact Seiko if the package doesn’t arrive within a few days of the SMS notification. This also relieves Seiko’s call centre of calls from customers enquiring after devices that are already on their way back to their owners. Seiko will also be using Kapow!’s SMS gateway to maintain contact with its UK sales team. Messages can be sent individually, for example, to advise a sales person to contact a particular customer; broadcast to groups within the team, such as managers or specific regions; or even the entire team simultaneously. Richard Whitbread, financial controller at Seiko UK, said: “Providing important information to customers and its people on a proactive basis, but in a feasible manner, is a challenge for any organisation. Seiko UK believes that SMS is the most flexible, practical and cost-effective way to do this. “Just about all our customers have mobile phones and all our sales people do so SMS as a broadcast or individual communication managed seamlessly through Kapow!’s gateway immediately struck us an extremely effective business tool. Its simplicity and our obvious determination to keep customers in the picture also help enhance our reputation for innovation and good customer service.” Andrew Cowles, technical director at KAPOW!, said: “SMS is still not being used enough as a business tool. Companies like Seiko are breaking the mould though and its use of SMS will pleasantly surprise customers and others when they receive something as simple as a SMS letting them know succinctly exactly what is going on in a simple-to-keep and digest format.” About KAPOW! (www.kapow.co.uk) Launched in 1995 KAPOW! is the UK’;s first SMS gateway. It provides cost-effective, reliable, high-speed messaging services to meet the broadcast and individual SMS demands of both small and large clients. Its SMS Gateway enables the sending and receipt of text messages between the Internet and mobile phones; using web browsers, email or a simple HTTP interface/API. KAPOW! is operated by Cygnet Internet Services Ltd and represents the strongest corporate SMS messaging solution on the market today, offering an average UK delivery time of under 5 seconds. KAPOW! clients include Seiko, Barclays Bank, Volvo IT, KPMG, Reuters, NHS and the London School of Economics. About Seiko Since its establishment in 1881, Seiko Corporation has continuously built a reputation for precision, reliability and excellence in advancing technology. Within the UK, Seiko UK Limited distributes Seiko, Pulsar and Lorus watches, Seiko clocks and Seiko electronic reference products – dictionaries, spellcheckers and thesauruses using the Oxford University Press database – and Seiko guitar tuners and metronomes. In addition, we are pleased to be the UK watch distributors for Nike, D&G, Disney, Breil Watches, Breil Jewels, Franklin electronic reference products and the UK distributor for Morellato watch straps and bracelets. Further information Kapow! Please contact David Pincott on 07866 261198. ### Related News Releases ( What’s this? ) Know More Media Hires Technology Expert Colbert Low to Write for New ITechTips.com – Online publisher Know More Media has hired technology expert Colbert Low to write content for their new blog on information technology, ITechTips.com. [2006-01-04]
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