Captive Interactive, leading mobile marketing company specialized in delivering mobile media solutions to captive audiences, today launched the beta version of TAGGG — a mobile network that utilizes the new “third-screen” media (the mobile phone) to connect brands to the hearts and minds of consumers. Winnipeg, MB (PRWEB) November 1, 2005 — Captive Interactive, leading mobile marketing company specialized in delivering mobile media solutions to captive audiences, today launched the beta version of TAGGG — a mobile network that utilizes the new “third-screen” media (the mobile phone) to connect brands to the hearts and minds of consumers. The TAGGG Mobile Network facilitates one-to-one, brand-consumer relationships via text-messaging (mobile SMS – Short Mobile Service). It’s based on an opt-in approach where consumers participate to receive exclusive offers, event passes, prizes and local information from sponsoring partners. Brand marketers can reach participating consumers either by: 1) using the network as the primary mobile platform for a marketing campaign 2) sponsoring TAGGG Flash events whereby event marketing tactics are utilized to reach consumers, or 3) subscribing to TAGGG on Demand whereby information or promotional offers such as coupons are distributed direct to the consumer’s mobile phone. The consumer initiates a text-message response by TAGGGING key words associated with the sponsor’s particular marketing activity (i.e. text BEER for your chance to win or text PIZZA for a coupon offer or text FLASH to get into an event.) “We’re responding to the needs of the consumer and to the needs of consumer brands,” says Keith Bilous, President of Captive Interactive. “Consumers are more comfortable and more reliant on digital solutions. And marketers today are tapping into this. TAGGG gives the consumer information and offers when and where they want it. TAGGG gives the brand marketer opportunities to target and engage audiences in a direct, immediate, one-to-one fashion.” The TAGGG Network has partnered with Power 97 (www.power97.com) – a Winnipeg-based rock radio station looking for new ways to engage and interact with listeners. By promoting the POWER key word on-air, listeners use their cell phones to request songs and receive prizes and promotional offers. The Network has formed the foundation of the station’s mobile marketing efforts – providing a new means for the station (and their advertisers) to communicate and interact with listeners in an innovative way. Soon following Power 97’s launch was Regina-based rock station The Wolf(www.thewoldrocks.com), who is also currently engaging listeners via the TAGGG Mobile Network. Upcoming activities scheduled to launch on TAGGG include a CD release event for a hit rock artist and a “Pizza and Pigskin” event tied to a CFL Football game. According to the Mobile Marketing Association (www.mmaglobal.com) there are now more mobile phone subscribers in the world (1.4 billion), than there are landline phones subscribers. The mobile phone is becoming a primary means of communication, not only for voice but also for digital services, email, digital photos, navigation, etc. Over 350 billion text messages are exchanged across the world’s mobile networks every month, with over 15% of these messages, according to the Yankee Group, being classified as commercial or marketing messages. About Captive Interactive – www.captiveinteractive.com)www.captiveinteractive.com Captive Interactive is a mobile marketing company delivering mobile media solutions to captive audiences. Specialized in creating one-of-a-kind mobile marketing experiences, Captive Interactive’s solutions include the TAGGG Mobile Network (www.taggg.ca) and a text-to-screen messaging platform called Impulse. The company is privately owned and delivers services throughout North America and the UK with partnering company Neo One (www.neoone.com). Contact: Keith Bilous, President Captive Interactive (204) 480-0487 or (204) 955-6666

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The first channel was TV, the second channel was the Internet, and the Third Channel is the cell phone. Hollywood, CA (PRWEB) September 6, 2005 — Third Channel Communications, a category-first mobile marketing and content distribution company, shared its mobile marketing expertise with the Chinese business and consumer audience in a recent interview with the Jade Channel, a large international Cantonese-language 24-hour satellite TV network with extended reach to Chinese communities around the world. From their offices in the Fox Plaza building in the heart of Hollywood deal making, Third Channel provided valuable insight into the mobile (third) channel. “Every major marketer in the world is eyeing the 2008 Olympics in Beijing as an unprecedented opportunity,” says Terry Balagia, Managing Partner of Third Channel. “With Third Channel’s award-winning capabilities in international branding and advertising, our Chinese partners will have the know-how to bring branding to the world’s largest market via the cell phone.” “China continues its robust emergence as a manufacturing and supplier powerhouse”, adds Beverly Macy, Managing Partner. “We’re working with our Chinese partners to compliment that strength by providing proven marketing techniques and expertise to the mobile space in China.” According to the August 22, 2005 Business Week article, “A New World Economy”, China has the world’s biggest base of cell-phone subscribers at 350 million — and that is expected to grow to near 600 million by 2009. Third Channel will be announcing new partnerships with Chinese telecommunications companies as it adds to its international content distribution agreements. Interested brands, marketers and potential partners are encouraged to contact Third Channel directly. About Third Channel Communications Hollywood-based Third Channel Communications is a category-first mobile marketing advertising agency and content distribution company that brings traditional advertising disciplines to the fast growing mobile marketing space. The company is a premiere provider of mobile marketing and Hollywood content that extends the brand message and entertainment experience beyond traditional channels directly into the hands of consumers. A four-time CLIO winner, Terry Balagia started his career in New York at agencies including McCann Erickson, Campbell-Mithune-Esty and Grey Advertising. Prior to co-founding Third Channel Communications Terry was named senior VP of creative marketing for Fox Broadcasting Company in 2003. Mr. Balagia moved to Fox from D’Arcy, Masius, Benton & Bowles, where he was senior VP and executive creative director. While at D’Arcy, Balagia’s tenure included campaigns for Activision, Sonicare, Chandron Winery and Blue Cross. His resume includes a stint at Saatchi & Saatchi Advertising, serving as creative director on the firm’s Toyota of North America account. He also was executive creative director of Saatchi/Canada, handling the company’s nationwide offices. Beverly W. Macy is a seasoned executive in both rapidly growing and mature companies. Prior to co-founding Third Channel Communications she co-founded and managed Y&M Partners, a highly successful consulting company in Beverly Hills, CA. Previously, she successfully positioned SoftAware, an emerging Internet technology company, for merger with Cable & Wireless, a leading global telecommunications company, and also facilitated the acquisition of an entertainment company. Macy spent 14 years at Xerox Corporation and began her career at Wang Laboratories in software development. She teaches Competitive Marketing and Strategy at UCLA.

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Carolinacellular.com/nokia-3595-faceplates.htm announces the arrival of Nokia 3595 cell phone covers, housings and faceplates as a part of the buy two get one free promotion (PRWEB) March 7, 2005 — www.carolinacellular.com announced today that Nokia 3595 faceplates, housing and cell phone covers would be available as a part of the buy two get one free promotion which continues due to high customer response. The Nokia 3595 is the one of the hottest new cell phones to hit the marketplace. Now users can choose the cover that fits them best. www.carolinacellular.com today added new designs of housings for the Nokia 3595. As an added bonus, Nokia 3595 users can also benefit from the buy two get one free promotion currently in place at www.carolinacellular.com If you are ready to treat yourself, then look no further. www.carolinacellular.com has an extensive selection of designer cell phone covers featuring Clown Fish, Polar Bears, Hearts, Flowers, Dragons, Camouflage and Leather Feel as well as glitter, sparkle, solid and transparent designs and colors. Featured phone models include: Nokia 1100, Nokia 3100, Nokia 3200, Nokia 1260, Nokia 3360, Nokia 2260, Nokia 3590, Nokia 3585, Nokia 3595, Nokia 3560, Nokia 3588, Nokia 3570, Nokia 3560, Nokia 8265, Siemens A56, Siemens CT56, Siemens C56, LG VX6000, Motorola V66, Motorola V400, Motorola T720, Motorola V60, Motorola V120 and Motorola C331T Motorola C343T and Motorola C353T. Visit www.carolinacellular.com to see the new Nokia 3595 faceplate additions. Mention offer code PR21605 and get a free gift with your order. Advanced Cellular For media inquiries: e-mail protected from spam bots

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Apple iPhone Features

The Apple iPhone was released on June 29, 2007 and Apple created frenzy among consumers when it was first announced in January during the MacWorld conference. The iPhone is a very innovative cell phone because of it is not only a cell phone but a multi-media gadget that caters to a person’s many needs.

AT&T is the exclusive carrier for the Apple iPhone until year 2009. The agreement was cemented since 2005.

Features of the Apple iPhone

Besides the usual cell phone features like SMS and visual voicemail capability, along with a 2.0 mage pixel camera, the Apple iPhone offers its users internet based feature like email and web browsing. The Apple iPhone has a touch screen with a virtual keyboard and buttons to navigate and control cell phone.

The iPhone’s touch screen LCD display is 3.5 inches and can be used using a person’s fingers. The iPhone has predictive text input, spell check capabilities and even a dictionary for a quick consultation. The iPhone also has a music library which is more user friendly than earlier iPods. The iPhone can also play videos and TV on its wide LCD screen. The built in Wi-Fi features a Safari Web Browser and can enable web browsing with ease without the usual web page display hiccups on normal cell phones.

The iPhone’s built-in battery is rechargeable and has up to 5 hours talk / video / browsing time and up to 16 hours of audio playback time. A replacement battery will cost approximately $79.

What it Lacks

Although the Apple iPhone is packed with amazing features, it lacks some features that are already present in other cell phones like Multi-media sending, Bluetooth file transfer features, an external Memory Card Slot, GPS capability, voice dialing and recording and few more. Additional features might be released for the iPhone through iTunes over the internet. Software updates will most likely be related to security, Flash support and maybe a mobile chat client.

The Cost

Consumers can get hold of an iPhone for $499 with a 4 gigabyte memory while the 8 gigabyte version retails for $599. Prices quoted are in US Dollars.

Raymond Lam is a freelance online author who updates his blog and website with his discoveries of all topics ranging from tech to health. All his discoveries are personally tested first to ensure only quality stuff and posted. For the latest discoveries please head to http://www.raysdiscoveries.com

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Mobile phones are quite rapidly turning from an accessory into an essential these days. Everywhere you go, be it offices, colleges or even on the roads, you’ll see a majority of the people glued to their cell phones either talking endlessly or typing in messages. Today, almost every one owns this gadget and this is where the marketer can strike gold. You can’t get any closer to your customer than this.

Analysts and experts have predicted that the year 2007 is going to prove to be a very fruitful year for mobile marketing. They expect mobile marketers to invade the market just like the internet marketers did some time ago.
Since the user is with his cell phone almost throughout the day, mobile marketing can be quite beneficial and can have a wide reach. This type of marketing is more effective since people are bound to read each and every message they receive on their phones as compared to emails. This will thereby help the company gauge the customer’s preferences and can hence target the marketing appropriately. However on the other hand, this type of marketing can be interpreted by users as an intrusion into their private space and this can also be quite irritating to them.

There are no restrictions as such on the type or size of a company to do such marketing. But these companies must realize the fact that WAP and SMS technologies are going to be used in this marketing. Only those phones which are WAP enabled can access basic versions of such websites. Otherwise the company would waste resources in messaging other phones which are not WAP enabled.

These companies must make the customers opt for receiving messages from them in order to fulfill distance selling and privacy regulations. This can be done by asking for the customers’ phone numbers during general business dealings or buy making them participate in some simple competitions. The companies can then notify them about their latest products and offers according to their interests.

The cost of such messages varies from network to network. So you must choose a network that is not only cheap enough but also has a large subscriber base at the same time. Also your messages must request for an instant reply from the user asking him as to whether he is interested in the deal or whether he wants to back out of it. Moreover, all this has to be fit into the 160 odd characters provided to you in each SMS by the network. So the messages should be such that they are enticing enough but at the same time must use up the character space efficiently.

William Gallas is the owner of http://www.msms.es ; a website specializing in marketing movil, resources and articles. Additional info on marketing movil, campaña marketing movil at: campaña marketing movil .

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