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India is fast becoming a hot market for Bluetooth advertising. We’ve previously reported on Bluetooth marketing at the Harry’s Bar & Casino chain. Now comes news of Bluetooth advertising at Hindu temples.
While you may not agree with the religious content they’re offering, don’t let that stop you from utilizing Bluetooth broadcasting at your church.
No, you [...]
A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within [...]
Bluetooth-based marketing represents a dramatic shift in modern advertising. As paper publications dwindle in readership, and magazines become increasingly online exclusives, advertisers must adapt to paperless approaches in an effort to keep up with their clientele. Additionally, the long-term consequences of print advertising in a consumerist culture could be devastating in both environmental and financial [...]
