Author: tpsolutions
Keywords: text message marketing textmessagemarketing mobile marketing wireless marketing sms bluetooth marketing proximity marketing
Added: November 23, 2009

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In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.

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Mopal Inc. recently launched their website, offering various accessories for cell phone customization, as well as to highlight their services in providing wireless markting solutions to businesses. Montreal, Quebec (PRWEB) December 13, 2005 — Mopal Inc. has created a resource with their Website for individuals wishing to personalize their cell phones, as well as provide wireless marketing solutions to businesses. Cell phone personalization has become one of the hottest new industries worldwide. Mopal.com provides accessories such as popular polyphonic ringtones, full-color wallpapers and screensavers for those looking to customize the look and sound of their phone. The Website will also provide information on delivering marketing campaigns, implementing business-to-employee communications and initiating customer relationships using Short Message System (SMS) technology. A powerful marketing tool, SMS effectively targets audiences that are difficult to reach through traditional media channels. Short Message System (also known as text messaging) is a service available on most cell phones that allows the sending of brief text messages between mobile phones, other handheld devices and even landline telephones. About Mopal Inc. Mopal Inc. is one of the leading Short Message System software development and service providers for mobile communications in North America. Specializing in creating innovative, custom-made marketing platforms and business solutions for the wireless service sector. Their secure robust messaging platforms enable customers to instantaneously send large volumes of text messages around the world. Their expertise in this domain also makes them poised to harness the growing impact of the Multimedia Messaging System (MMS), the next evolution in SMS service. In August 2005, Mopal launched the first Canadian Short Code and Application Management software which efficiently sends text messages through a user-friendly communication interface. This software was created for businesses that need to market through SMS messaging or manage their SMS campaigns and services. Mopal Inc. has its offices in Montreal, Quebec. For more information about Mopal Inc. and their wireless products and services, please visit their Website at http://www.Mopal.com. ###

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INFONXX, the world’s largest independent provider of directory assistance and enhanced information services, announced today at CTIA Wireless 2006 the availability of the enhanced TextDirect Suite featuring the industry’s first 2-Way Short Message Service (SMS) directory assistance. The enhanced TextDirect Suite delivers powerful mobile branding and customer loyalty capabilities. Las Vegas, NV (PRWEB) April 6, 2006 — INFONXX, the world’s largest independent provider of directory assistance and enhanced information services, announced today at CTIA Wireless 2006 the availability of the enhanced TextDirect Suite featuring the industry’s first 2-Way Short Message Service (SMS) directory assistance. This allows wireless carriers and Mobile Virtual Network Operators (MVNO’s) to offer branded 2-Way SMS access to INFONXX’s directory assistance service to their consumers and enables new marketing opportunities for the wireless carriers and MVNO’s. “Mobile-originated SMS messaging has forever changed users’ perceptions of wireless data and will continue to be the dominant wireless messaging application. Marrying it with directory assistance creates an enormous marketing opportunity for wireless carriers and MVNO’s,” commented Yancy Oshita, Senior Vice President and Chief Marketing Officer at INFONXX. “With the enhanced INFONXX TextDirect Suite, wireless marketing executives can exploit a trusted directory assistance channel with proven experience in SMS Directory Assistance to build their brand, grow data usage and reduce churn.” INFONXX Trusted Franchise The enhanced INFONXX TextDirect Suite allows wireless marketing executives to offer a carrier-branded short code, trusted directory assistance listing accuracy, SMS ubiquity, and live directory assistance agent back up. Using a carrier-set branded short code, consumers can query INFONXX’s industry-leading business, residential and government directory assistance listings by sending an SMS containing the category search or listing’s information (name, address, city and/or state). Through a unique search system (patent pending), the consumer receives a return SMS with the listing information, with accuracy rates similar to those that INFONXX is known for in the industry. Also, INFONXX is looking to enhance 2-Way SMS directory assistance services with functionality such as multi-modality. The improved INFONXX TextDirect Suite provides wireless carriers with a key platform to exploit plain old directory assistance into a “Trusted Franchise,” a ubiquitous gateway for consumers to obtain the same trusted directory information for everything from events to sports scores. The “Trusted Franchise” concept enables wireless providers to provide subscribers with relevant content. About INFONXX Information services leader INFONXX delivers customer-focused solutions through technological innovations, flexible service transport options and industry-leading product offerings. As the world’s largest independent provider of directory assistance and enhanced information services, INFONXX was ranked first throughout 2005 among third-party DA providers in the Paisley Group’s National Directory Assistance Performance IndexSM in the key indicator of “Calls Passed” — the overall measure of customers cared for and fulfilled. INFONXX employs thousands of customer service representatives, support personnel and technical staff, as well as one the most reliable speech recognition systems and network architectures in the industry. For more information, visit www.INFONXX.com.

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Mopal Inc. recently launched their website, offering various accessories for cell phone customization, as well as to highlight their services in providing wireless markting solutions to businesses. Montreal, Quebec (PRWEB) December 13, 2005 — Mopal Inc. has created a resource with their Website for individuals wishing to personalize their cell phones, as well as provide wireless marketing solutions to businesses. Cell phone personalization has become one of the hottest new industries worldwide. Mopal.com provides accessories such as popular polyphonic ringtones, full-color wallpapers and screensavers for those looking to customize the look and sound of their phone. The Website will also provide information on delivering marketing campaigns, implementing business-to-employee communications and initiating customer relationships using Short Message System (SMS) technology. A powerful marketing tool, SMS effectively targets audiences that are difficult to reach through traditional media channels. Short Message System (also known as text messaging) is a service available on most cell phones that allows the sending of brief text messages between mobile phones, other handheld devices and even landline telephones. About Mopal Inc. Mopal Inc. is one of the leading Short Message System software development and service providers for mobile communications in North America. Specializing in creating innovative, custom-made marketing platforms and business solutions for the wireless service sector. Their secure robust messaging platforms enable customers to instantaneously send large volumes of text messages around the world. Their expertise in this domain also makes them poised to harness the growing impact of the Multimedia Messaging System (MMS), the next evolution in SMS service. In August 2005, Mopal launched the first Canadian Short Code and Application Management software which efficiently sends text messages through a user-friendly communication interface. This software was created for businesses that need to market through SMS messaging or manage their SMS campaigns and services. Mopal Inc. has its offices in Montreal, Quebec. For more information about Mopal Inc. and their wireless products and services, please visit their Website at http://www.Mopal.com. ###

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