Bluetooth Marketing Blog » wireless marketing

Hackproofing Your Wireless Network Reviews

bluetooth marketing — Fri, 28 Jan 2011 14:45:10 +0000

Hackproofing Your Wireless Network

With the arrival of IEEE 802.11b (aka WiFi) and other wireless networking technologies on the market comes a wave of stories about snoops intercepting sensitive LAN traffic from out in the company parking lot or across the concourse at the airport. Hack Proofing Your Wireless Network takes a look at strategies for defending wireless LANs–those based on Bluetooth and IEEE 802.11a as well as WiFi–against signal interception and other attacks peculiar to their wireless nature. Unfortunately, ther

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Marketing Wireless Products

Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer.

The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry. By drawing upon the knowledge of industry leaders within the wireless world, the read

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(TEXT MESSAGING) Why not Text Message Marketing?

bluetooth marketing — Mon, 07 Dec 2009 12:27:45 +0000

Author: tpsolutions
Keywords: text message marketing textmessagemarketing mobile marketing wireless marketing sms bluetooth marketing proximity marketing
Added: November 23, 2009

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

bluetooth marketing — Mon, 22 Jun 2009 14:10:39 +0000

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.

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Mopal Inc. Provides Wireless Marketing Solutions, Enters Cell Phone Personalization Market With Website Launch – by Stephane Saminaden

bluetooth marketing — Mon, 03 Nov 2008 10:44:09 +0000

Mopal Inc. recently launched their website, offering various accessories for cell phone customization, as well as to highlight their services in providing wireless markting solutions to businesses. Montreal, Quebec (PRWEB) December 13, 2005 — Mopal Inc. has created a resource with their Website for individuals wishing to personalize their cell phones, as well as provide wireless marketing solutions to businesses. Cell phone personalization has become one of the hottest new industries worldwide. Mopal.com provides accessories such as popular polyphonic ringtones, full-color wallpapers and screensavers for those looking to customize the look and sound of their phone. The Website will also provide information on delivering marketing campaigns, implementing business-to-employee communications and initiating customer relationships using Short Message System (SMS) technology. A powerful marketing tool, SMS effectively targets audiences that are difficult to reach through traditional media channels. Short Message System (also known as text messaging) is a service available on most cell phones that allows the sending of brief text messages between mobile phones, other handheld devices and even landline telephones. About Mopal Inc. Mopal Inc. is one of the leading Short Message System software development and service providers for mobile communications in North America. Specializing in creating innovative, custom-made marketing platforms and business solutions for the wireless service sector. Their secure robust messaging platforms enable customers to instantaneously send large volumes of text messages around the world. Their expertise in this domain also makes them poised to harness the growing impact of the Multimedia Messaging System (MMS), the next evolution in SMS service. In August 2005, Mopal launched the first Canadian Short Code and Application Management software which efficiently sends text messages through a user-friendly communication interface. This software was created for businesses that need to market through SMS messaging or manage their SMS campaigns and services. Mopal Inc. has its offices in Montreal, Quebec. For more information about Mopal Inc. and their wireless products and services, please visit their Website at http://www.Mopal.com. ###

INFONXXreg Unveils 2-Way SMS Directory Assistance – by Jack Romig

bluetooth marketing — Mon, 03 Nov 2008 10:43:55 +0000

INFONXX, the world’s largest independent provider of directory assistance and enhanced information services, announced today at CTIA Wireless 2006 the availability of the enhanced TextDirect Suite featuring the industry’s first 2-Way Short Message Service (SMS) directory assistance. The enhanced TextDirect Suite delivers powerful mobile branding and customer loyalty capabilities. Las Vegas, NV (PRWEB) April 6, 2006 — INFONXX, the world’s largest independent provider of directory assistance and enhanced information services, announced today at CTIA Wireless 2006 the availability of the enhanced TextDirect Suite featuring the industry’s first 2-Way Short Message Service (SMS) directory assistance. This allows wireless carriers and Mobile Virtual Network Operators (MVNO’s) to offer branded 2-Way SMS access to INFONXX’s directory assistance service to their consumers and enables new marketing opportunities for the wireless carriers and MVNO’s. “Mobile-originated SMS messaging has forever changed users’ perceptions of wireless data and will continue to be the dominant wireless messaging application. Marrying it with directory assistance creates an enormous marketing opportunity for wireless carriers and MVNO’s,” commented Yancy Oshita, Senior Vice President and Chief Marketing Officer at INFONXX. “With the enhanced INFONXX TextDirect Suite, wireless marketing executives can exploit a trusted directory assistance channel with proven experience in SMS Directory Assistance to build their brand, grow data usage and reduce churn.” INFONXX Trusted Franchise The enhanced INFONXX TextDirect Suite allows wireless marketing executives to offer a carrier-branded short code, trusted directory assistance listing accuracy, SMS ubiquity, and live directory assistance agent back up. Using a carrier-set branded short code, consumers can query INFONXX’s industry-leading business, residential and government directory assistance listings by sending an SMS containing the category search or listing’s information (name, address, city and/or state). Through a unique search system (patent pending), the consumer receives a return SMS with the listing information, with accuracy rates similar to those that INFONXX is known for in the industry. Also, INFONXX is looking to enhance 2-Way SMS directory assistance services with functionality such as multi-modality. The improved INFONXX TextDirect Suite provides wireless carriers with a key platform to exploit plain old directory assistance into a “Trusted Franchise,” a ubiquitous gateway for consumers to obtain the same trusted directory information for everything from events to sports scores. The “Trusted Franchise” concept enables wireless providers to provide subscribers with relevant content. About INFONXX Information services leader INFONXX delivers customer-focused solutions through technological innovations, flexible service transport options and industry-leading product offerings. As the world’s largest independent provider of directory assistance and enhanced information services, INFONXX was ranked first throughout 2005 among third-party DA providers in the Paisley Group’s National Directory Assistance Performance IndexSM in the key indicator of “Calls Passed” — the overall measure of customers cared for and fulfilled. INFONXX employs thousands of customer service representatives, support personnel and technical staff, as well as one the most reliable speech recognition systems and network architectures in the industry. For more information, visit www.INFONXX.com.

Mopal Inc. Provides Wireless Marketing Solutions, Enters Cell Phone Personalization Market With Website Launch – by Stephane Saminaden

bluetooth marketing — Mon, 03 Nov 2008 10:42:12 +0000

INFONXXreg Unveils 2-Way SMS Directory Assistance – by Jack Romig

bluetooth marketing — Mon, 03 Nov 2008 10:41:48 +0000

Research and Markets: Mobile Marketing – Exploiting Marketing Opportunities in Emergent Mobile Media – by Laura Wood

bluetooth marketing — Sun, 13 Jul 2008 21:56:19 +0000

Research and Markets (researchandmarkets.com/reports/c15752) has announced the addition of Mobile Marketing – Exploiting Marketing Opportunities in Emergent Mobile Media to their offering. (PRWEB) April 18, 2005 — Research and Markets (http://www.researchandmarkets.com/reports/c15752) has announced the addition of Mobile Marketing – Exploiting Marketing Opportunities in Emergent Mobile Media to their offering. Increasing functionality of mobile handsets and expanding network data capacities are facilitating the creation, delivery, and consumption of multimedia mobile content. With mobile media growing increasingly rich and penetration levels among European consumers nearing saturation, this one-to-one channel will become increasingly compelling to marketers. This report ‘Mobile Marketing- Exploiting Marketing Opportunities in Emergent Mobile Media’ answers the following key questions? -What can the European mobile marketplace currently offer marketers? -What is the current level of marketing investment in the mobile platform? -How will emergent mobile media create new opportunities for marketing? -How can brand marketers and other key stakeholders exploit opportunities? Information covered in the report includes: -European Handset Landscape in 2004 -Demographic Profile of Nonvoice Mobile Data Consumption, 2004 -Profile and Characteristics of Average Mobile User and Advanced Mobile User, 2004 -Total European Wireless Marketing Spending, 2004 -Evolution of European Handset Landscape, 2004 to 2008 -Opportunities for Marketing Exploitation of Mobile Content, 2004 -Drivers and Inhibitors of Mobile Marketing Spending, 2004 -Applicability of Mobile Tactics by Consumer Product or Service Industry Sector, 2004 -Relationships Among Key Stakeholders in Mobile Content/Marketing, 2004 For more information visit http://www.researchandmarkets.com/reports/c15752 Laura Wood Senior Manager Research and Markets e-mail protected from spam bots Fax: +353 1 4100 980

RACER Mobile Introduces New Suite of Mobile Marketing Solutions – by Clarence McDowell

bluetooth marketing — Sun, 06 Jul 2008 08:19:46 +0000

Company announces official launch of the RACER premium SMS platform. LOS ANGELES, CA (PRWEB) January 17, 2006 — RACER Mobile, a leading provider of mobile marketing solutions, today announced the launch of its RACER platform. RACER, which stands for Register Alert Convert Extend Reward, allows companies to tap into the power of mobile marketing by providing a complete solution for a variety of industries. Marketers wanting to reach on-the-go consumers can use RACER to build and maintain a mobile database capable of delivering premium SMS messages, alerts, ringtones, images, and other mobile data. RACER revolves around the concept of “mobile clubs,” which are a group of subscribers that are interested in a particular topic or brand, such as a retail store or a favorite band. The process of creating and maintaining these mobile clubs are the following core concepts: Register – Take both existing database as well as potential new customers and subscriber them to a mobile club via a variety of methods (Web, radio, TV, print). Alert – Start a mobile dialogue with customers by keeping them informed with short, 1-way messages like event updates, news, directions, etc. Convert – Monetize subscribers by offering premium 2-way messages that have a per message charge, such as trivia contests, polls or sweepstakes. Extend – Gain new subscribers via viral marketing efforts like time-sensitive campaigns that are designed to reach groups of people that may or may not be subscribers yet. Reward – Keep subscribers engaged by offering special discounts, offers and other exclusive content available only to subscribers of the mobile club. “RACER represents a breakthrough in mobile marketing by offering clients a complete turnkey platform designed to cover all phases of mobile branding and communications,” said Clarence McDowell, president of RACER Mobile. “Combined with our specific vertical solutions, RACER can help companies maximize their mobile marketing efforts as well as provide new sources of revenue. We’re very excited about RACER and look forward to working with our clients in this fast-changing medium that is just beginning to be tapped into in the North American marketplace.” Simplifies Complex Process of Premium SMS Instead of having to pay high monthly costs to establish and maintain their own premium SMS short code, companies can use the RACER (72237) short code instead. Combined with the Team RACER professional service staff, companies can have a complete, customized mobile marketing campaign running within a fraction of the normal time required. These premium SMS packages are part of RACER Mobile’s strategic alliance with Mobile Media, a leading mobile messaging aggregator. RACER also offers two ways of gaining revenue via premium services: • Monthly subscription fee that is either charged directly to the user’s cell phone bill each month or via a debit/credit card upon sign up of the service. • Charge per message, “pay as you go” method that allows subscribers to choose whether or not they want to receive the premium messages, which are in turn directly billed to their mobile carrier account. Initial Client List RACER Mobile clients who have already benefited from the use of RACER services include Sony Playstation, University of California at Berkeley, Uptown Movie Network, and McDonalds to name a few. RACER Mobile clients pay a monthly subscription fee as well as any custom development costs. To get a quote of a particular RACER solution or for more information, go to www.racermobile.com. About RACER Mobile RACER Mobile is a leading provider of premium text messaging for businesses wanting to maximize their wireless marketing campaigns. RACER, which stands for Register Alert Convert Extend Reward, revolves around the concept of “Mobile Clubs,” allowing companies to have a complete mobile marketing strategy with minimal investment, in both time and resources. Racer includes specific vertical solutions for a variety of industries from entertainment to sports to hotel/leisure. Team RACER has over 30 combined years of mobile marketing experience and is dedicated to helping clients achieve their wireless marketing goals. RACER Mobile is privately held and is based in Los Angeles, California. For press inquiries contact: Clarence McDowell President RACER Mobile e-mail protected from spam bots

RACER Mobile Helps Keep Global Gathering Patrons Informed – by Clarence McDowell

bluetooth marketing — Sat, 05 Jul 2008 14:35:41 +0000

Company to empower text messaging for upcoming music festival. Los Angeles, CA (PRWEB) March 15, 2006 — RACER Mobile, a leading provider of mobile marketing solutions, today announced will provide text messaging solutions to the Global Gathering Music Festival in Miami, Florida. The festival, which features over 80 music and DJ acts such as Nine Inch Nails, Rob Zombie, Avenge Folds Seven, Sasha & Digweed, and Deep Dish, is part of the Miami Music Conference and is expected to draw thousands of fans from around the world. RACER, which stands for Register Alert Convert Extend Reward, revolves around the concept of “mobile clubs”, such as the one that will be established for the Global Gathering event. Users are able to subscribe directly from their phones by entering in a specific key word and short code. RACER Mobile will be providing 2 types of premium SMS campaigns throughout the festival: Everybody Wins Bacardi Promotion – Patrons will be able to text “win” to short code 72237 to enter into special drawings for a variety of prizes sponsored by Bacardi. Cost will be $.99 per entry and will be promoted at the festival via special business cards as well as other marketing methods. Set Time Notices – Fans will be able to get the exact set times of their favorite acts/DJs by texting the name of a particular stage (Downtown, Blive, Biscayne, Beats, Newtimes) to short code 72237. Cost will be $.99 per key word and codes will be displayed on the event’s massive video screens. “The Global Gathering Music Festival is all about creating community through music & culture in a way that provides our patrons with a unique and memorable event experience,” said Andrew Fox, chief executive officer of Track Entertainment, co-producer of the festival. ”Teaming with RACER Mobile to offer great wireless content to our customers helps achieve this goal.” “The RACER platform is a perfect fit for massive events such as Global Gathering,” said Clarence McDowell, president of RACER Mobile. “The ability to keep fans informed of the set times as well as offering them a chance to win cool prizes provided by Bacardi is a great way to engage people while creating brand awareness at the same time.” The Global Gathering Music Festival will take place on Saturday, March 18th at Bicentennial Park in downtown Miami, Florida. For more information and for tickets, go to www.globalgatheringfestival.com. About RACER Mobile RACER Mobile is a leading provider of premium text messaging for businesses wanting to maximize their wireless marketing campaigns. RACER, which stands for Register Alert Convert Extend Reward, revolves around the concept of “Mobile Clubs”, allowing companies to have a complete mobile marketing strategy with minimal investment, in both time and resources. Racer includes specific vertical solutions for a variety of industries from entertainment to sports to hotel/leisure. Team RACER has over 30 combined years of mobile marketing experience and is dedicated to helping clients achieve their wireless marketing goals. RACER Mobile is privately held and is based in Los Angeles, California. For press inquiries contact: Clarence McDowell President RACER Mobile Clarence @ racermobile.com

Research and Markets: Mobile Marketing – Exploiting Marketing Opportunities in Emergent Mobile Media – by Laura Wood

bluetooth marketing — Fri, 27 Jun 2008 18:30:29 +0000

RACER Mobile Introduces New Suite of Mobile Marketing Solutions – by Clarence McDowell

bluetooth marketing — Tue, 17 Jun 2008 21:42:30 +0000

RACER Mobile Helps Keep Global Gathering Patrons Informed – by Clarence McDowell

bluetooth marketing — Sun, 15 Jun 2008 06:43:34 +0000

LiquidNet Ltd and Netcom Consulting Inc Join Forces for a Mobile SMS Marketing Venture – by Ross Todoroff

bluetooth marketing — Sun, 04 May 2008 12:17:56 +0000

The UK-based web hosting company LiquidNet Ltd. (www.liquidnetlimited.com) announces that it has teamed up with the Florida-based mobile solutions company Netcom Consulting, Inc. (www.netcomconsultinginc.com) to offer its webmasters the opportunity to enter the mobile text message marketing field through the recently launched MobileSMSMarketing.com. It offers two programs – an affiliate program and an advanced white label reseller program, which will allow the webmasters to easily create their own branded sites as well as an unlimited number of SMS marketing campaigns using Netcom Consulting, Inc.’s commercial grade text messaging platform.

The White Label Reseller Program, which offers also a full line of text messaging services including WAP, MMS and XHTML, provides the resellers with a feature-rich and fully customizable web-based management panel displaying their own logo, which will allow them to administer their customers and track their marketing campaigns, and which can be accessed from everywhere. To initiate a permission-based text messaging campaign, the resellers should collect their opt-in groups by choosing a special keyword. End users can subscribe and receive SMS coupons, alerts, multimedia messages and games directly on their mobile devices.

This method of targeted, opt-in, permission-based, personalized, context-driven marketing can be applied to almost any business model. Beside resellers and webmasters, it can be also used by various shops, restaurants, stores, and many other establishments to target their customers instantly. Moreover, the Mobile SMS Platform can be used by non-profit organizations, government agencies or schools as an alert or a reminder service, especially in cases when time-sensitive information delivery is of a huge importance.

Today, there are about 2 billion users of SMS text messaging worldwide. According to industry studies, over 80% of the cell phone users are willing to receive opt-in text messages. The Mobile Marketing Association (www.mmaglobal.com) claims that over 89% of the major brands are planning to market their services via mobile phones by 2008. Wireless marketing is expected to be one of the fastest growing market segments for the next 2-3 years.

The MobileSMSMarketing.com reseller programs will become available to the webmasters currently using LiquidNet Ltd.’s ResellersPanel program (www.resellerspanel.com) and web hosting control panels. The integration process has begun and is expected to be fully completed by the end of 2007. Meanwhile, the webmasters and other interested parties can join the programs through MobileSMSMarketing.com.

“Recent studies have shown that spending on advertising over wireless networks will increase with approximately 600% to 1.5 billion over the next 3 years,” said Tero Sahrakorpi, CEO of Netcom Consulting, Inc. “We are very happy to be joining forces with LiquidNet and the 300,000 webmasters currently using their services. Our goal is to grow and further bolster our position as the leading mobile SMS reseller service provider in the US.”

“SMS marketing has taken Europe by storm but is still in its infancy in North America – there are less than ten companies offering such services in the USA and Canada,” said Nick Blaskov, CFO of LiquidNet Ltd. “We know hosting and Netcom Consulting knows SMS mobile marketing. This is a perfect match.”

About LiquidNet Ltd.

LiquidNet Ltd. is a UK-based company, headquartered in London, which was established in February 2003. It provides a large number of professional services in the fields of web hosting, reseller hosting and domain name registration. The project LiquidNet Ltd. is probably most famous for is ResellersPanel – the only one completely free reseller hosting program in the web hosting business. On the whole, the number of the webmasters who currently use LiquidNet Ltd.’s services totals 300,000.

About Netcom Consulting, Inc.

Netcom Consulting, Inc is a mobile text message solutions provider based in Coral Springs, Florida, which offers a wide variety of products and services geared towards the ever expanding mobile audience. Established in 1996, Netcom’s team has several years of experience in the fields of text message marketing and mobile phone content solutions. Netcom’s SMS and content delivery platforms have been developed in-house and are being utilized by a large number of cell phone users.

For more information, please visit www.mobilesmsmarketing.com.

Contact Name: Dean Panay

Contact Email: info@mobilesmsmarketing.com

Contact Phone: 877-888-9290

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My name is Ross Todoroff. I am the PR manager of LiquidNet Ltd. – a UK-based company established in February 2003, which created, designed and developed the only one completely free reseller hosting program in the web hosting business – ResellersPanel.com.